Digital Marketing Specialist

Digital Marketing Job Description

Position Overview:
A Digital Marketing professional is responsible for planning, executing, and managing online marketing strategies to promote a company’s products or services. The role focuses on increasing brand awareness, driving website traffic, generating leads, and improving sales through digital channels.

Key Responsibilities:

• Develop and implement digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to improve website ranking and visibility.
• Create, publish, and manage engaging content for social media and websites.
• Monitor and analyze performance metrics using tools like Google Analytics, Facebook Insights, etc.
• Run paid ad campaigns (Google Ads, Facebook Ads, etc.) within the budget.
• Handle email marketing campaigns and newsletters.
• Collaborate with the design, sales, and content teams to ensure consistent branding.
• Stay updated with the latest digital marketing trends and tools.

Skills & Qualifications:

• Strong knowledge of SEO, SEM, and social media marketing.
• Hands-on experience with Google Ads, Facebook Ads Manager, and Analytics tools.
• Content creation and copywriting skills.
• Knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
• Analytical mindset to measure and optimize campaign performance.
• Creativity, communication skills, and ability to adapt to changing trends.

Career Growth:

Digital marketing offers career opportunities as SEO Specialist, Social Media Manager, Content Strategist, PPC Expert, Digital Marketing Manager, or Marketing Director depending on experience and expertise.

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month