Digital Marketing Specialist

Job Title: Digital Marketing – Paid Ads Specialist
Company: Cloud Software Solution
Experience: 3 to 4 Years
Location: Onsite – Bangalore (Work from Office Only)
Industry: IT Services – Website & Mobile App Development, ERP & CRM Solutions

Job Overview

We are looking for a highly skilled and performance-driven Digital Marketing Executive with 3–4 years of experience in running ROI-focused campaigns on Facebook, Instagram, Google Ads, and LinkedIn. The ideal candidate must have a strong background in B2B lead generation for service-based IT offerings such as Website & Mobile App Development, as well as ERP and CRM solutions.

Key Responsibilities

• Plan, manage, and optimize paid ad campaigns across:
• Facebook & Instagram (Meta Ads)
• Google Ads (Search, Display, Video, and Retargeting)
• LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
• Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
• Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
• Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
• Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
• Create campaign briefs and work with content/design teams to produce high-converting creatives and landing pages.
• Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager.
• Stay updated with ad platform changes, bidding strategies, and audience targeting techniques.

Required Skills

• Proven experience in running successful performance campaigns for IT services (especially web/app development, ERP & CRM services).
• Hands-on expertise with:
• Meta Business Suite (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max, Video)
• LinkedIn Campaign Manager
• Strong understanding of B2B targeting, lead generation, remarketing, and conversion tracking.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio (formerly Data Studio), and Hotjar.
• Ability to work independently and meet lead targets with clear ROI reporting.
• Excellent analytical, reporting, and communication skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person