Digital Marketing Specialist

Company Description

At Loyal To Cumbria (LTC) , we're more than just a local directory. We’re a vibrant advertising platform celebrating the people, places, and businesses that make Cumbria unique. Our mission is to connect locals and visitors alike with the best of Cumbria through trusted recommendations, exclusive offers, and impactful promotional tools. We champion local businesses and aim to strengthen our community through smart, engaging, and targeted marketing.

Role Description

This is a full-time remote role for a Digital Marketing Specialist at Scorio Media Inc. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across social media, email, and web
• Create and schedule engaging content tailored to our audience across platforms (Facebook, Instagram, X, etc.)
• Monitor and analyze performance metrics using web analytics tools to refine strategies and drive growth
• Develop and execute SEO and SEM strategies to increase visibility and traffic
• Collaborate with internal teams and local partners to support promotional campaigns and business objectives
• Produce marketing reports with actionable insights and recommendations
• Stay up to date with digital trends, tools, and best practices to keep LTC ahead of the curve
  
  

Qualifications

• Social Media Marketing and Digital Marketing skills
• Web Analytics and Online Marketing skills
• Strong Communication skills
• Experience in developing digital marketing strategies
• Familiarity with SEO and SEM techniques
• Ability to analyze data and draw insights
• Excellent organizational and time management skills
• Bachelor's degree in Marketing, Communications, or related field
  
  

What We Offer

• A fully remote, flexible working environment
• The chance to work with a mission-driven team focused on supporting local communities
• Opportunities for professional growth and creative input
• A meaningful role where your work directly contributes to the success of local businesses in Cumbria