Digital Marketing Specialist

Digital Marketing Specialist

Job Description

IET Systems has an opening for a full-time Digital Marketing Specialist to join our in-house marketing team. The Digital Marketing Specialist is responsible for generating, implementing, and evaluating innovative marketing campaigns using various digital platforms to enhance brand/product awareness resulting in increased website traffic and sales leads. The position will research and introduce products, services, technology, or concepts that can be used in various advertising and marketing campaigns and other promotional materials.

Specific focus will include:

· Testing new digital marketing channels and techniques

· Introducing software to capture leads from various marketing efforts and maintain consistent contact with those leads throughout the customer journey

· Evaluate website and social traffic analytics to measure ROI and KPIs

· Brainstorm campaign ideas and growth strategies

· Convey ideas and vision to the graphics team in an organize manner to ensure deadlines are met

· Assist with the development of customer experience, tracking customer behavior, and reporting results to management

· Develop relevant content based on digital media and platform needed for campaign

This position will involve working independently and collaboratively as part of the marketing team. The successful candidate will have attention to detail, a passion for innovative technology and the customer journey, and the ability to consider the whole process from the details to broad implementation.

Skills:

• Excellent understanding of SEO, e-commerce, email marketing, website analytics, and digital marketing tools.
• Problem-solving skills including the ability to gather and analyze information quickly and develop alternative solutions in a group content.
• Understanding of business implications of decisions with a focus on aligning work with strategic goals.
• Well organized and able to meet deadlines consistently with high-quality work.
• Ability to quickly absorb and implement new software products and web-related technologies.
• Creative thinker that is able to brainstorm new and exciting campaigns regularly.
• IT proficient, knowledge of WordPress and basic graphic design.
• Ability to work within a team environment.
• Ability to adapt to changes in the work environment and multitask among competing demands.

Qualifications:

• BA/BS, ideally in Marketing, Digital Marketing and/or Public Relations
• References, portfolio/work samples are required.
• Experience in Digital marketing, e-commerce, or website analytics
• Some travel may be required
• Knowledge in engineering, construction, or smart automation environments is a plus.
• Must be able to pass a background and drug test.

When responding please include a resume, cover letter, and link to portfolio

Job Type: Full-time

Pay: $18.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person