Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. In this role, you will be responsible for developing and executing digital marketing strategies that drive brand awareness, engagement, and conversions. The ideal candidate will have a strong understanding of various digital marketing channels and tools, along with a passion for staying ahead of industry trends.

Duties

• Develop and implement comprehensive digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Utilize SEO tools to conduct keyword research and optimize website content for improved search engine rankings.
• Manage and optimize Google Ads and Facebook Advertising campaigns to maximize ROI.
• Create engaging content for various platforms, ensuring alignment with brand messaging and target audience.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and make data-driven decisions.
• Collaborate with the design team to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop.
• Oversee social media management, including content scheduling, community engagement, and performance tracking.
• Implement conversion optimization strategies to enhance user experience on e-commerce platforms.
• Utilize marketing automation tools to streamline campaigns and improve lead nurturing processes.
• Stay updated on the latest digital marketing trends and technologies to ensure competitive positioning.

Experience

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
• Familiarity with HTML, CSS, JavaScript, SQL, and content management systems like WordPress is highly desirable.
• Experience in copywriting and graphic design is a plus.
• Knowledge of B2B marketing strategies and performance marketing principles is beneficial.
• Strong analytical skills with the ability to interpret data and generate actionable insights. If you are passionate about digital marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply. Join us in driving our brand's success through innovative digital strategies!

Job Types: Full-time, Part-time

Pay: $49,448.26 - $59,550.59 per year

Expected hours: 30 – 45 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote