Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist
Company: Power Tee (Sports Technology Industry)
Location: Jacksonville, FL (Onsite)
Salary: Competitive base + strong performance-based incentives ($120k+ OTE)

About the Role:
Power Tee is looking for a highly motivated, ambitious, and strategic Digital Marketing Pro to overhaul and optimize our online presence and digital marketing systems from the ground up. The ideal candidate will be focused on building a strong infrastructure, spearheading a dominating online presence and creating high quality lead pipelines.

This is an ONSITE position for maximum collaboration. You’ll have the freedom to move fast, test bold ideas, and directly shape the digital future of our company.

Power Tee is a rapidly scaling golf equipment manufacturer with huge untapped digital potential. Our products are used worldwide, but our online presence and paid advertising efforts are just getting started - meaning the growth upside is enormous.

Key Responsibilities

• Migrate website management from third-party to in-house

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  Build and execute an aggressive SEO strategy that dominates search results in a multi-billion-dollar market

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  Leverage case studies, press releases, and product pages to drive authority, rankings, and leads

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  Overhaul and maintain our WordPress site for maximum speed, crawlability, UX, and conversion

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  Plan, launch, and optimize paid search and display campaigns (Google Ads, Bing, retargeting) for measurable ROI

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  Experiment with social media advertising (LinkedIn, Meta) to capture B2B demand and accelerate pipeline growth

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  Use analytics, keyword data, and A/B testing to rapidly iterate and scale both organic and paid traffic

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  Work closely with leadership to align digital growth efforts with revenue goals

What We’re Looking For

• 5+ years of hands-on SEO experience with proven results driving traffic and ranking wins

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  Strong WordPress expertise (front-end design + back-end optimization)

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  Experience managing PPC campaigns across Google Ads and other major platforms

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  Skilled in Google Analytics, Search Console, SEMrush/Ahrefs, Tag Manager, and ad management dashboards

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  Entrepreneurial mindset - thrives in a build-and-scale environment, takes ownership, and moves fast

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  Data-driven strategist who loves experimenting, measuring, and doubling down on what works

Why This Role is Big

• Massive Market Potential: The golf industry is global, growing, and digitally underdeveloped - huge opportunity for first-mover advantage

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  Full-Funnel Ownership: You’ll lead both organic and paid growth efforts - no silos, just results

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  Direct Impact: Your results will be visible on the bottom line and celebrated across the company

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  Competitive pay + performance-based bonuses

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  Entrepreneurial, fast-moving team culture - where ideas are executed quickly and growth is rewarded