Digital Marketing Specialist

A Digital Marketing Executive develops and implements digital marketing strategies to enhance online presence, drive traffic, generate leads, and boost conversions for a company or brand.

Key Responsibilities:1. Strategy Development:

- Create and execute digital marketing plans across channels like social media, email, SEO, PPC.

- Align digital strategies with business objectives.

2. Channel Management:

- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter).

- Handle email marketing campaigns.

- Work on SEO/SEM strategies for website visibility.

3. Content & Creatives:

- Develop digital content (blogs, posts, videos) aligning with brand voice.

- Collaborate on creative assets for campaigns.

4. Performance Analysis:

- Track digital campaign performance using analytics tools (Google Analytics).

- Report on KPIs like traffic, engagement, conversions, ROI.

5. Lead Generation & Conversion:

- Implement tactics for lead generation and conversion optimization.

6. Collaboration:

- Work with teams like sales, content, design for cohesive digital efforts.

Skills Required:

1. Digital Marketing Knowledge:

- Proficiency in digital channels (social media, email, SEO/PPC).

- Understanding of analytics tools.

2. Content Creation:

- Ability to create engaging digital content.

3. Analytical Skills:

- Comfort with data analysis, interpreting metrics.

4. Communication:

- Good communication for collaboration and reporting.

5. Tools:

- Familiarity with tools like Google Analytics, Ads, social media management tools.

Desired Attributes:1. Adaptability: Adapt to changing digital trends, platforms.

2. Creativity: Bring creative ideas for digital engagement.

3. Results-Oriented: Focus on driving results like leads, conversions.

4. Tech-Savvy: Comfortable with digital tools, technologies.

What They Do:- Plan and execute campaigns across digital channels.

- Analyze performance, tweak strategies for better outcomes.

- Contribute to brand's online growth.

Digital Marketing Areas:

1. SEO (Search Engine Optimization): Improve website visibility.

2. Social Media Marketing: Engage audiences on platforms.

3. Email Marketing: Drive engagement via emails.

4. PPC (Pay-Per-Click): Paid advertising like Google Ads.

5. Content Marketing: Valuable content for audience engagement.

Job Type: Full-time

Work Location: In person