Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Department: Marketing

Location: Qatar

Reports to: Marketing Manager / Head of Marketing

Job Purpose:

The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing strategies to promote the company’s Food & Beverage (F&B) brands in Qatar. The role requires proven experience in the F&B industry and strong knowledge of the local market, consumer behavior, and digital trends.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across multiple platforms (Google, Meta, Instagram, TikTok, LinkedIn, etc.).
• Develop and manage engaging content tailored to F&B audiences in Qatar.
• Manage the company’s social media presence and ensure brand consistency across platforms.
• Implement SEO/SEM strategies to drive online visibility and customer engagement.
• Plan and monitor paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.
• Analyze campaign performance and prepare detailed reports with insights and recommendations.
• Collaborate with operations and brand managers to align promotions and marketing campaigns.
• Manage website content updates, online ordering platforms, and digital menu promotions.
• Monitor competitor activities and market trends in the Qatar F&B sector.
• Work with designers, photographers, and agencies to create high-quality marketing materials.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (minimum 3 years) as a Digital Marketing Specialist in the F&B industry within Qatar.
• Strong knowledge of local consumer behavior, F&B trends, and competitive landscape.
• Proficiency in digital marketing tools and platforms (Google Ads, Meta Business Suite, SEO tools, email marketing software, etc.).
• Basic skills in content creation, photography, videography, and design tools (Canva, Photoshop, Illustrator).
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Excellent communication skills in English and Arabic .
• Ability to multitask and work in a fast-paced environment.

Job Types: Full-time, Permanent

Application Question(s):

• Are you available to join immediately
• Current and expected salary
• Do you have experience in FNB industry