Digital Marketing Specialist

• Collaborate with content, design, and development teams for marketing deliverables
• Strategy Development: Plan and execute strategies across SEO, SEM, social media, email, content marketing, and paid ads.
• Campaign Management: Plan and implement paid media initiatives across multiple channels, including Google Ads, social media, Facebook Ads and display advertising.
• Performance Analysis: Utilize data from analytics tools (like Google Analytics) to monitor campaign performance, identify trends, and pinpoint areas for improvement.
• Optimization: Continuously test and iterate on strategies to maximize key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), and return on investment (ROI).
• Budget Management: Oversee the marketing budget to ensure efficient allocation of resources and drive profitability.
• Reporting: Develop and present clear reports on campaign performance and insights to stakeholders.
• Collaboration: Work with other departments (like sales or product teams) to ensure marketing efforts are aligned with overall business objectives.
• Industry Knowledge: Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing.
• SEO (Organic): Enhances long-term online visibility by optimizing website content and technical aspects to attract organic search traffic.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Experience:

• SEO: 3 years (Required)
• Google Ads: 3 years (Required)
• Facebook Advertising: 3 years (Required)

Location:

• Coimbatore, Tamil Nadu (Required)

Work Location: In person