Digital Marketing Specialist

We are seeking a highly skilled and data-driven Digital Marketing & PPC Ads Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing paid advertising campaigns across multiple digital platforms.

This role requires strong analytical skills, creative strategy, and a deep understanding of digital marketing Tools for Social media, google ads, PPC Ads .
Job Responsibility:

• Plan, create, and manage PPC campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and other digital platforms.
• Conduct keyword research, audience targeting, and competitor analysis to optimize campaigns.
• Monitor daily performance metrics to ensure campaigns meet KPIs such as CTR, CPC, CPA, ROAS, and conversions.
• Develop A/B testing strategies for ad creatives, landing pages, and targeting.
• Manage ad budgets effectively to maximize ROI and ensure cost-efficiency.
• Collaborate with the content and design team for ad copies, visuals, and landing page optimization.
• Provide detailed campaign performance reports with actionable insights.
• Stay updated with the latest PPC, SEO, and digital marketing trends, tools, and best practices.

Job Requirement:

• Bachelor’s degree in Marketing, Business, or a related field.
• Atleast 2 years of proven experience in PPC campaign management and digital marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid platforms.
• Strong knowledge of Google Analytics, Tag Manager, and conversion tracking tools.
• Excellent analytical, problem-solving, and communication skills.
• Google Ads / Meta Ads certification is a plus.
• Experience with remarketing, programmatic ads, and e-commerce campaigns is desirable.

Job Type: Full-time

Pay: ₹13,000.00 - ₹25,000.00 per month

Work Location: In person