Digital Marketing Specialist

Responsibility:

Plan, launch, and manage paid digital campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.

Monitor and analyze performance metrics (CPC, CPA, CTR, ROAS) to continuously improve campaign effectiveness.

Conduct A/B testing for ad creatives, audiences, and landing pages to refine targeting and messaging.

Manage ad budgets and allocate spend strategically across channels to achieve performance goals.

Collaborate with design and content teams to produce high-converting assets for paid campaigns.

Job Type: Full-time

Pay: Rs50,000.00 - Rs65,000.00 per month

Application Question(s):

• Please attach porfolio

Experience:

• Digital Marketing: 1 year (Required)

Location:

• Karachi (Required)

Work Location: In person