Digital Marketing Specialist

1. Develop Digital Marketing Strategies

- Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.).

- Align strategies with business goals and target audience preferences.

2. Search Engine Optimization (SEO) & Content Marketing

- Optimize website content, blogs, and landing pages for search engines.

- Conduct keyword research and competitor analysis.

- Manage content calendars and ensure consistent brand messaging.

3. Pay-Per-Click (PPC) & Paid Advertising

- Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

- Monitor budgets, analyze performance, and optimize ROI.

- A/B test ad creatives and landing pages.

4. Social Media Marketing (SMM)

- Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Develop engaging content, schedule posts, and interact with followers.

- Run influencer and partnership campaigns.

5. Email & Automation Marketing

- Design and execute email campaigns (newsletters, promotions, drip campaigns).

- Segment audiences and personalize messaging for better engagement.

- Use tools like Mailchimp, HubSpot, or ActiveCampaign.

6. Analytics & Performance Tracking

- Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools.

- Generate reports and provide data-driven insights for optimization.

7. Website & UX Optimization

- Ensure the website is user-friendly, mobile-responsive, and optimized for conversions.

- Collaborate with web developers and designers for improvements.

8. Brand Management & Online Reputation

- Maintain brand consistency across all digital channels.

- Manage online reviews and customer feedback.

9. Budget Management

- Allocate and track digital marketing budgets efficiently.

- Ensure cost-effective spending on ads and tools.

10. Stay Updated on Trends

- Keep up with the latest digital marketing trends, tools, and algorithm changes.

- Experiment with new platforms

Office Address: Lavelle road

Timings: 10:00am to 7:00pm

6 days working (Mon - Sat)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person