Digital Marketing Specialist

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and soon, Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.

At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next.

The cannabis industry is fast-moving, complex, and full of opportunity. Together, we’re not only shaping a company, but also building the future of cannabis. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.

• Assist in creating and distributing daily sales communications across digital channels
• Draft engaging, on-brand copy for promotional messages and brand updates

• Support website maintenance by updating homepage and landing page banners to reflect current offers and campaigns
• Collaborate with design and marketing teams to ensure content accuracy and visual consistency

• Build and manage segmented customer lists within marketing platforms (AIQ experience a plus)
• Create and deploy tailored sends for promotions, sweepstakes, and informational updates

• Support setup, editing, and scheduling of automated campaign flows (Autoconnects, recurring sends, etc.)
• Monitor performance and recommend optimizations for ongoing communications

• Maintain and update brand listings on platforms including Weedmaps, Google My Business, and Yelp
• Refresh business information, imagery, and promotional details regularly

• Assist in maintaining accurate Dutchie menus across all store locations
• Update inventory, product descriptions, and promotional offers to ensure consistency and accuracy

• Partner closely with Marketing, Retail, and Digital Operations teams to ensure smooth execution of campaigns
• Support project tracking and documentation for ongoing marketing initiatives

• Bachelor’s degree in graphic design, Visual Communications, or a related field.
• Experience: 3–4 years (Cannabis industry experience – PLUS)
• Tools: Experience with AIQ preferred. Experience with Monday.com or similar project management software. Canva.
A proactive, detail-obsessed go-getter who thrives in a fast-paced environment. Confident working independently once aligned on direction and fluent in cannabis culture, trends, and terminology.

• Bachelor’s degree or equivalent combination of work/education experience accepted

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.