Digital Marketing Specialist

Responsibilities:

• Digital Campaign Management
• Plan, execute, and monitor online marketing campaigns across channels like Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Optimize campaigns for better ROI and performance.
• SEO & SEM Optimization
• Implement on-page and off-page SEO strategies to improve website ranking.
• Conduct keyword research and track performance using SEO tools (Google Analytics, Search Console, SEMrush, etc.).
• Social Media Marketing
• Create, manage, and grow the company’s social media presence.
• Plan engaging content calendars and run paid ad campaigns.
• Content Strategy & Management
• Collaborate with content creators to develop blog posts, videos, infographics, and email newsletters.
• Ensure content aligns with brand voice and marketing goals.
• Email Marketing
• Design and execute email campaigns for lead nurturing and retention.
• Track open rates, click rates, and conversions to improve effectiveness.
• Website & Landing Page Optimization
• Analyze website traffic and user behavior to improve UX/UI.
• Work with web developers to implement digital marketing best practices.
• Analytics & Reporting
• Monitor KPIs, track campaign performance, and prepare detailed marketing reports.
• Use data insights to adjust strategies for maximum effectiveness.
• Brand Awareness & Lead Generation
• Develop and implement strategies to increase online brand presence.
• Drive traffic and generate quality leads through various digital platforms.
• Competitor & Market Analysis
• Research digital marketing trends and competitor strategies.
• Suggest new ideas to improve marketing performance.
• Collaboration
• Work closely with sales, design, and content teams to ensure cohesive digital communication and consistent brand messaging.

Regards

Ashika kumari

7457911134

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• What is your current inhand salary?
• What is your Age?

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person