Digital Marketing Specialist

Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic.

Responsibilities

• Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
• Utilize SEO tools to optimize website content for search engines and improve organic search rankings.
• Conduct keyword research to identify opportunities for content creation and optimization.
• Manage social media accounts, creating engaging content that resonates with target audiences.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Create compelling content for blogs, websites, and social media platforms that aligns with brand messaging.
• Design graphics using Adobe Creative Suite for use in digital campaigns.
• Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
• Stay updated on industry trends and emerging technologies to keep our marketing efforts innovative.

Skills

• Proficient in SEO tools and techniques, including keyword research and on-page optimization.
• Strong understanding of conversion optimization principles.
• Experience with social media marketing strategies across various platforms.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
• Knowledge of WordPress for website management and content updates.
• Proficient in Google Ads, Google AdWords, and performance marketing strategies.
• Experience with HTML, CSS, JavaScript, and SQL is a plus for technical aspects of digital marketing.
• Strong skills in content creation, copywriting, and email marketing campaigns.
• Ability to analyze data using Google Analytics to drive decision-making processes.
• Familiarity with e-commerce platforms and B2B marketing strategies is advantageous.
• Experience with marketing automation tools to streamline campaign execution. Join us as we strive to enhance our digital presence and engage our audience effectively through innovative marketing solutions.

Job Types: Part-time, Internship

Expected hours: 28 per week

Work Location: In person