Digital Marketing Specialist

About the Role:

We are seeking an experienced and strategic Digital Marketing Manager to lead and manage our digital marketing initiatives with a strong focus on SEO, lead generation (Mobile App), social media, and PPC campaigns. The ideal candidate should be data-driven, creative, and capable of developing and executing integrated marketing strategies that deliver measurable business results.

Key Responsibilities:

• Develop and implement on-page and off-page SEO strategies to improve organic rankings and drive website/app traffic.
• Conduct keyword research, competitor analysis, and technical audits.
• Monitor SEO performance and share actionable insights with the team.
• Plan and execute targeted lead generation campaigns specifically for mobile app development services.
• Optimize landing pages, CTAs, and campaigns to improve lead conversion rates.
• Create and manage social media strategies across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
• Develop engaging content (posts, reels, campaigns) to build brand awareness and generate leads.
• Track performance metrics and optimize campaigns for better ROI.
• Manage paid campaigns on Google Ads, Meta Ads, and other platforms.
• Optimize ad performance through keyword targeting, A/B testing, and budget management.
• Track, analyze, and report campaign ROI.
• Monitor all digital marketing channels, campaigns, and KPIs.
• Provide monthly performance reports with insights and recommendations for growth.

Skills & Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Must have 03 to 05 years of proven experience in digital marketing management with strong expertise in SEO, PPC, social media, and lead generation.
• Strong knowledge of Google Ads, Google Analytics, Search Console, Facebook/Meta Ads Manager, and LinkedIn Ads.
• Hands-on experience with SEO tools (SEMRush, Ahrefs, Moz, etc.).
• Proven track record of generating leads in the mobile app industry is highly preferred.
• Strong analytical, problem-solving, and communication skills.

Job Type: Full-time

Work Location: In person