Digital Marketing Specialist

Job Summary:
The Digital Marketing Specialist is responsible for developing, executing, and optimizing online marketing campaigns to enhance brand visibility, generate qualified leads, and drive customer engagement. This role requires a strong command of digital marketing strategies, performance marketing, and social media management, along with analytical and creative skills to ensure impactful brand communication. The specialist will play a key role in aligning digital initiatives with overall business objectives and ensuring a robust online presence across all major digital and social platforms.

Key Responsibilities:

· Plan, implement, and manage comprehensive digital marketing campaigns across multiple channels — including SEO, SEM, PPC, email, and social media marketing.

· Create and execute performance-driven campaigns to increase traffic, engagement, and conversions.

· Conduct keyword research and optimize website content for improved search engine rankings (SEO).

· Manage and monitor paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

· Create, schedule, and publish engaging and brand-aligned content across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).

· Develop and execute email marketing campaigns, including newsletters, drip sequences, and lead nurturing workflows.

· Track, analyze, and report campaign performance using analytics tools such as Google Analytics, SEMrush, and HubSpot.

· Conduct A/B testing to optimize ad creatives, landing pages, and calls-to-action.

· Collaborate closely with content creators, designers, and sales teams to ensure digital and social campaigns are consistent with brand tone and business goals.

· Monitor industry trends, competitors, and emerging social media platforms to refine strategies.

· Manage online reputation and respond to feedback/reviews across social and digital platforms.

· Maintain a clear understanding of social media algorithms, engagement metrics, and paid media optimization techniques.

Requirements:

· 3–5 years of proven experience in digital marketing, social media strategy, or performance marketing roles.

· Comprehensive knowledge of both digital marketing and social media — including SEO, SEM, PPC, content marketing, social media ads, and analytics.

· Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, HubSpot, SEMrush, or similar.

· Strong understanding of content marketing and email automation tools (Mailchimp, ActiveCampaign, etc.).

· Excellent analytical skills and the ability to interpret campaign data to derive actionable insights.

· Strong communication, copywriting, and creative storytelling skills for digital and social channels.

· Ability to manage multiple campaigns and deliver results in a fast-paced environment.

· Bachelor’s degree in Marketing, Communications, or a related field (certifications from Google, Meta, or HubSpot preferred).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person