Digital Marketing Specialist

Location: Lahore, Pakistan
Employment Type: Full-time
Experience Level: 3-4 years

About the Role:

We are seeking a talented Digital Marketing Specialist with expertise across multiple platforms, including Facebook, Instagram, Snapchat, Twitter, TikTok, LinkedIn, and Google Ads. The ideal candidate will be passionate about digital marketing and possess a deep understanding of various advertising channels. You will be responsible for developing, implementing, and optimizing advertising campaigns to drive engagement, leads, and conversions for our clients.

Responsibilities:

• Develop and execute digital advertising strategies across multiple platforms, including Facebook, Instagram, Snapchat, Twitter, TikTok, LinkedIn, and Google Ads.
• Conduct comprehensive audience research to identify target demographics, interests, and behaviors across different platforms.
• Create compelling ad copy, images, videos, and other creative assets tailored to each platform and audience segment.
• Set up and manage ad campaigns on each platform, including budget allocation, bidding strategy, and targeting parameters.
• Monitor campaign performance and key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Conduct A/B testing to optimize ad creative, messaging, and targeting for maximum impact and efficiency.
• Provide regular reports and analysis to clients, highlighting campaign performance and recommending optimizations across all platforms.
• Stay informed about industry trends, platform updates, and best practices to ensure our strategies remain effective and competitive.

Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven 3-4 years of experience managing digital advertising campaigns across multiple platforms, with a strong track record of driving results.
• In-depth knowledge of advertising platforms such as Facebook Ads Manager, Google Ads, Snapchat Ads Manager, Twitter Ads, TikTok Ads, and LinkedIn Campaign Manager.
• Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.
• Excellent communication skills, both written and verbal.
• Detail-oriented with a focus on delivering high-quality work.
• Ability to multitask and thrive in a fast-paced environment.
• Certifications such as Facebook Blueprint, Google Ads certification, or other relevant certifications are a plus.

What do we offer?

• We offer a market competitive salary.
• Our range of benefits includes health plans, initiatives for work-life balance, team development allowance, provident fund.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Why Join Us?

Tecaudex is an IT company providing solutions to clients globally. As a privately owned company, Tecaudex provides IT Consultancy, Software Design (UI/UX) & Development, Deployment, and Maintenance to the following verticals: Government (Local and Central) and Businesses.

• Work on exciting, high-impact projects that reach thousands of users.
• Be part of an innovative and fast-growing team with a collaborative culture.
• Friendly work environment.
• Professional development opportunities and access to the latest design tools.
• Creative freedom to experiment and push design boundaries.

Job Type: Full-time

Application Question(s):

• Are you based in Lahore and comfortable commuting to our office location for a full-time (onsite) role?
• What is your current salary?
• What are your salary expectations?

Education:

• Bachelor's (Required)

Experience:

• Meta Ads: 2 years (Required)
• Google Ads: 2 years (Required)

Work Location: In person