Digital Marketing Specialist

Job description

We are a leading company in the real estate/construction industry, committed to delivering exceptional value through innovative solutions and a customer-centric approach. We are seeking a talented Digital Marketing Specialist with experience in the real estate or construction sector to join our dynamic team and elevate our digital presence.

Responsibilities

• Strategy Development: Develop and implement digital marketing strategies tailored to the real estate or construction industry to boost brand awareness, drive website traffic, and generate qualified leads.
• Campaign Management: Oversee all aspects of digital marketing campaigns, including content creation, email marketing, social media management, SEO/SEM, and display advertising.
• Advertising Optimization: Create and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize ROI.
• Performance Monitoring: Use analytics tools (e.g., Google Analytics) to monitor and analyze campaign performance, providing regular reports and actionable insights to management.
• Trend Analysis: Stay current with the latest digital marketing trends, best practices, and industry developments, identifying new opportunities for growth and adaptation.
• Collaboration: Work closely with internal teams, including sales, product development, and design, to ensure integrated and effective marketing strategies.
• Campaign Testing: Continuously test and optimize marketing campaigns to enhance performance and return on investment (ROI).
• Social Media Management: Manage the company’s social media accounts, engage with followers, and build brand loyalty through strategic content and interaction.
• Content Creation: Assist in the development and execution of content marketing initiatives, including blog posts, whitepapers, case studies, and videos.
• Industry Awareness: Monitor industry developments and competitor activities to identify opportunities and threats, adjusting strategies as needed.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Proven experience in digital marketing within the real estate or construction industry is highly desirable.
• Digital Marketing Knowledge: Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, social media, and content marketing.
• Tools Proficiency: Hands-on experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Analytical Skills: Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Creativity: Creative thinking and the ability to develop innovative marketing strategies.
• Communication: Strong communication skills, both written and verbal.
• Work Ethic: Ability to work independently and as part of a team in a fast-paced environment.
• Organization: Attention to detail and strong organizational skills.
• Adaptability: Positive attitude and willingness to learn and adapt to new technologies and trends.

Preferred Qualifications

• Certifications: Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Web Design: Experience with web design and HTML/CSS.
• CRM Knowledge: Familiarity with CRM systems
• Optimization Techniques: Knowledge of A/B testing and conversion rate optimization techniques.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 year (Preferred)
• total work: 13year (Preferred)

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)
• total work: 3 years (Preferred)

Work Location: In person