Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Somajiguda, Hyderabad.
Experience Required: 2 to 4 years
Duration: Full Time
(Immediate joiner/< 15 days)

Job Summary:

We are looking for an experienced Digital Marketing Professional with strong hands-on expertise in the E-commerce industry. The candidate should have 2-5 years of experience in digital marketing, with at least 2-3 years specifically working in e-commerce platforms and driving online sales through various digital channels.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Facebook Ads, Instagram, and other paid platforms.
• Manage and optimize SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
• Handle e-commerce marketplaces like Amazon, Flipkart, and company’s own website.
• Monitor and report performance of all digital campaigns and assess against goals (ROI and KPIs).
• Plan and execute email marketing campaigns.
• Generate, edit, publish, and share engaging content daily (e.g., original text, images, videos).
• Research and analyze market trends and competitors to identify opportunities.
• Handle social media marketing for brand awareness and engagement.
• Optimize landing pages and user funnels to improve conversion rates.
• Coordinate with graphic designers, content writers, and web developers.
• Stay updated with the latest digital marketing trends and best practices.

Required Skills:

• Proven work experience as a Digital Marketing Executive / Specialist.
• Strong knowledge of Google Ads, Facebook Ads Manager, Instagram Ads.
• Good understanding of SEO, SEM, and analytics tools (e.g., Google Analytics, Google Search Console).
• Experience in running email marketing campaigns.
• Knowledge of e-commerce platforms like Shopify, WooCommerce, Magento, or similar.
• Proficiency in handling marketplace portals (Amazon, Flipkart, etc.).
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• Certifications in Google Ads, Facebook Blueprint, SEO, or Digital Marketing courses (preferred but not mandatory).

Experience with content creation tools like Canva, Adobe, etc., is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,990.24 - ₹42,833.04 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person