Digital Marketing Specialist

Job Title:

Digital Media Expert – Fashion Retail

Location: Ernakulam, Kerala

Employment Type: Full-time

Experience: 1–2 years (Preferred in Fashion or Retail Industry)

About Us:

We are a premium fashion and lifestyle store offering luxury and designer brands in clothing, footwear, luggage, and accessories. We’re looking for a creative and results-driven Digital Media Expert to elevate our online presence and engage our customers through powerful digital marketing strategies.

Key Responsibilities:

• Plan, create, and manage digital marketing campaigns across social media, Google Ads, and email platforms.
• Handle Instagram, Facebook, and other social media pages – content creation, posting, engagement, and analytics.
• Collaborate with the design and sales teams to develop fashion-oriented campaigns and promotions.
• Monitor and analyze performance metrics (traffic, engagement, conversions) to improve ROI.
• Create and manage paid advertising campaigns to drive store visits and online sales.
• Develop creative photo and video content in line with brand identity and trends.
• Stay updated with latest digital trends and competitor activities in the fashion retail industry.

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience in digital marketing or social media management, preferably in fashion or retail.
• Strong knowledge of SEO, SEM, Meta Ads, and Google Analytics.
• Excellent communication, creativity, and content skills.
• Ability to work independently and meet deadlines.

Benefits:

• Competitive salary based on experience.
• Opportunity to work with international fashion brands.
• Dynamic and creative work environment.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

• Paid time off

Work Location: In person