Digital Marketing Specialist

GENERAL SUMMARY: The Digital Marketing Specialist will be responsible for managing and optimizing Element Care’s digital platforms to increase inquiries, engagement, and enrollments. This role combines hands-on execution with creative strategy to support marketing, communications, and enrollment initiatives while driving measurable growth in community awareness and participant enrollment.

Essential Responsibilities:

• Website Management: Maintains and updates the Element Care website in WordPress, ensuring fresh, accurate, and engaging content. Optimizes the site for user experience, accessibility and leads conversion.
• Search Engine Optimization (SEO): Develops and implements SEO strategies to improve search rankings, increase web traffic and boost inquiries. Monitors analytics and provides regular performance reports with recommendations.
• Digital Advertising: Manages paid digital advertising campaigns (Google Ads, Bing, Facebook/LinkedIn Ads, etc.) focused on driving awareness, inquiries and enrollments.
• Email Marketing: Creates, deploys and tracks email marketing campaigns designed to potentials, caregivers and referral partners.
• Digital & Social Media: Creates and manages social media advertising campaigns that highlight enrollment opportunities and Element Care’s impact. Collaborates on content creation that reflects Element Care’s mission and drives calls-to-action.
• CRM Updates (Salesforce): Ensures accuracy to support tracking of referrals, inquiries and enrollments.
• Project Tracking & Reporting: Tracks campaign outcomes and deliverables to ensure deadlines and enrollment goals are met. Provides detailed analytics and reporting on digital marketing performance, inquiries and enrollment trends.
• Digital Trends & Innovation: Stays current with digital marketing trends, tools and best practices Recommends new strategies and technologies to enhance visibility and increase enrollment digitally.
• Performs other duties as needed

Job Specification:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 2–4 years of experience in digital marketing, including website management, SEO, email marketing, and digital advertising
• Hands-on experience with WordPress (required)
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, and SEO tools
• Familiarity with Salesforce CRM
• Strong writing and editing skills with attention to detail
• Demonstrated success in developing campaigns that increase inquiries, leads, or enrollments
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Mission-driven with a passion for serving seniors and the community

• Strong understanding of customer service, sales, outreach, and marketing principles and practices
• Excellent computer skills and high-level proficiency with MS Outlook, Word, Excel, and PowerPoint
• COVID Vaccinated preferred.