Digital Marketing Specialist

Job Summary
We are seeking a dynamic and experienced Marketing Team Leader to oversee our marketing initiatives and drive the growth of our brand. This role requires a strategic thinker with a strong background in digital marketing, content creation, and performance marketing. The ideal candidate will lead a team of marketing professionals, develop innovative campaigns, and utilize analytics to enhance our marketing efforts across various channels.

Key Responsibilities:

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• Develop and implement comprehensive marketing strategies that align with business goals.
• Lead and mentor the marketing team in executing campaigns across SEO, social media, email marketing, and content creation.
• Utilize SEO tools for keyword research and conversion optimization to improve website traffic and engagement.
• Manage social media marketing efforts, including Facebook Advertising and other platforms to enhance brand visibility.
• Oversee the creation of high-quality content for various channels, ensuring alignment with brand messaging.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Collaborate with cross-functional teams to enhance e-commerce initiatives and digital marketing efforts.
• Utilize Adobe Creative Suite for graphic design projects that support marketing campaigns.
• Manage website content through WordPress, ensuring it is optimized for search engines and user experience.
• Implement marketing automation tools to streamline processes and improve efficiency.

Skills / Experience:

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• · Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
• · Current knowledge of Google Analytics and other digital marketing software and tools.
• · Strong analytical ability and experience to work with a variety of data sources.
• · Ability to communicate effectively with the wider team.

Job Type: Full-time

Benefits:

• Work from home

Work Location: Remote