Digital Marketing Specialist

The Digital Marketing Intern is responsible for developing, implementing, and managing marketing campaigns that promote the company’s products or services. This role plays a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is creative, data-driven, and up to date with the latest digital marketing trends and tools.

• Plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns.
• Manage the company’s social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Create, curate, and manage engaging content for digital channels.
• Measure and report performance of all digital marketing campaigns and assess ROI and KPIs.
• Identify trends and insights, and optimize spend and performance based on data.
• Collaborate with internal teams (design, content, product, and sales) to create cohesive marketing strategies.
• Manage and improve online content, considering SEO and Google Analytics.
• Develop and execute paid advertising campaigns using Google Ads, Meta Ads, and other ad platforms.
• Conduct competitor analysis and market research to identify new opportunities.
• Stay up to date with emerging digital technologies and trends to enhance campaign performance.
• Required Skills & Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing (typically 2–5 years).
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Experience with SEO, Google Ads, Google Analytics, and major social media platforms.
• Proficiency in tools such as Meta Business Suite, Canva, HubSpot, Mailchimp, or similar.
• Excellent copywriting, communication, and analytical skills.
• Creative thinking with the ability to manage multiple projects simultaneously.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person