Digital Marketing Specialist

Location: Chennai, Navalur
Department: Marketing & Sales
Employment Type: Full-Time
Experience Level: 1-3 years

Reports To: Marketing Manager

About Us

We are a forward-thinking software company. Our mission is to deliver innovative, scalable, and user-centric software that drives business success. We’re expanding our team and looking for a Digital Marketing Specialist to lead growth initiatives and drive revenue.

Job Summary:

We are seeking a Digital Marketing Executive who will plan, execute, and manage online marketing campaigns across social media, search engines, and email to boost brand awareness and generate qualified leads.

Key Responsibilities:

• Plan and execute digital marketing strategies across Google, Facebook, Instagram, and LinkedIn.
• Manage SEO/SEM, Google Ads, and social media ad campaigns to maximize ROI.
• Create and manage engaging content for social media, blogs, and website.
• Monitor and analyze campaign performance using Google Analytics and other tools.
• Work closely with the design and sales teams to align marketing campaigns with business goals.
• Conduct keyword research and implement on-page/off-page SEO strategies.
• Handle email marketing, lead nurturing, and campaign automation tools.
• Stay updated with the latest digital trends and competitor strategies.

Required Skills:

• Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, Google Analytics).
• Strong understanding of social media marketing, content marketing, and email campaigns.
• Basic knowledge of Canva / Adobe tools for creatives.
• Excellent communication, analytical, and project management skills.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in Digital Marketing (Google, HubSpot, etc.) is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person