Digital Marketing Specialist

Job Overview
We are looking for a Sr Digital Marketing Specialist to support growth of AI Fintech Mobile App - ManageReceipt. Ideal candidate must have experience setting and managing user growth / marketing KPIs. Manage Receipt is the leading AI Fintech expense management app for small business, entrepreneurs. The role will include marketing for ManageReceipt.com website and mobile apps on iOS app store and Google play store.

You will be responsible to create marketing strategies, paid campaigns, setting KPIs. It will be good to have prior experience in leading Mobile App marketing for B2B and B2C industry.

As a Digital Marketer, you will be at the forefront of our online presence, driving engagement and growth through innovative strategies. You’ll harness your creativity and analytical skills to develop compelling content and optimize campaigns across various digital platforms. Your role will be pivotal in enhancing brand visibility, improving conversion rates, and fostering meaningful connections with our audience.

What you’ll do

• Develop and execute comprehensive digital marketing strategies that align with business goals.
• Utilize SEO tools to enhance website visibility and drive organic traffic through keyword research and optimization.
• Create engaging content for various platforms, including blogs, social media, and email marketing campaigns.
• Manage social media marketing efforts to build brand awareness and engage with our community.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Optimize conversion rates through A/B testing and performance marketing techniques.
• Collaborate with graphic designers using Adobe Creative Suite to create visually appealing marketing materials.
• Oversee paid advertising campaigns on platforms like Google Ads and Facebook Advertising to maximize ROI.

Experience

• Proficiency in SEO, SEM (Search Engine Marketing), and conversion optimization techniques.
• Strong understanding of digital marketing tools such as Google AdWords, Google Analytics, and marketing automation software.
• Familiarity with content management systems like WordPress for website updates and management.
• Knowledge of HTML, CSS, JavaScript, and SQL to enhance website functionality and performance.
• Experience in B2B marketing strategies that drive lead generation and customer engagement.
• Proven ability in copywriting that resonates with target audiences across different channels.
• Demonstrated skills in social media management to effectively engage users on various platforms.
• Graphic design experience using Adobe Photoshop or similar software for creating promotional materials.

Why you’ll love it here
Butterfly Technology is a technology company based in Atlanta, GA. We are dedicated to fostering an environment where creativity thrives. Our team is passionate about pushing boundaries in the digital landscape while supporting each other’s professional growth. Join us for a fulfilling career where your contributions make a real impact!

Our benefits include:

• Opportunities for professional development and continuous learning.
• A collaborative work environment that encourages innovation.
• Supportive resources for your overall well-being.
• Employee recognition programs that celebrate your achievements. Join us as we redefine the future of digital marketing!

Job Types: Full-time, Part-time, Contract

Pay: $51,413.45 - $100,000.00 per year

Expected hours: 40 per week

Work Location: Remote