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Digital Marketing Specialist

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SPORTSTECH MADURAI is a leading technology-driven creative hub specializing in innovative digital solutions for the global fitness and wellness industry. We integrate modern marketing, design, and AI-driven strategies to deliver high-impact campaigns for our parent brand, SPORTSTECH Germany, and other digital initiatives. As we expand into the crypto and blockchain ecosystem, we’re looking for a skilled Digital Marketing Specialist with blockchain expertise to strengthen our digital presence and contribute to our growing global vision.

Position Summary:

The Digital Marketing Specialist (Crypto & Blockchain) will plan, execute, and manage high-performance marketing campaigns across digital platforms. The candidate should possess hands-on experience in crypto marketing, blockchain ecosystems, and Web3 communities, alongside strong proficiency in paid campaigns, SEO, and social content strategy.

Key Responsibilities:

  • Develop and execute digital marketing strategies tailored for blockchain and crypto-related projects.
  • Manage SEO, SEM, Google Ads, and social media campaigns (Facebook, X, Reddit, LinkedIn) for optimal ROI.
  • Create and maintain crypto-focused content calendars that align with industry trends and project milestones.
  • Collaborate with internal teams (Design, Development, Content) to ensure messaging and branding consistency.
  • Analyze campaign data and generate performance reports highlighting key insights and recommendations.
  • Engage in crypto community marketing through Telegram, Discord, and influencer collaborations.
  • Stay updated with the latest in Web3, DeFi, NFTs, and blockchain innovations to shape future strategies.
  • Optimize websites and landing pages for conversion and organic reach within crypto audiences.

Requirements:

  • Bachelor’s degree in Marketing, Business, Communication, or a related field.
  • 2–5 years of experience in Digital Marketing, with a focus on crypto, blockchain, or fintech industries.
  • Expertise in Google Ads, Meta Ads, Web3 marketing channels, and analytics tools (Google Analytics, SEMrush, Ahrefs).
  • Strong understanding of DeFi, NFTs, exchanges, wallets, and blockchain ecosystems.
  • Excellent communication, analytical, and strategic thinking skills.
  • Ability to adapt to a fast-paced, innovation-driven environment.

Preferred Skills:

  • Experience managing crypto communities on Telegram, Discord, and X (Twitter).
  • Knowledge of tokenomics, smart contracts, and blockchain-based brand engagement.
  • Familiarity with automation tools, CRM platforms, and email marketing workflows.
  • Creative storytelling ability for digital campaigns and social media content.

Mail: vignesh.hrbeeyoond@gmail.com

Contact: +91 9952560396

Location: Madurai

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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