Digital Marketing Specialist

SPORTSTECH MADURAI is a leading technology-driven creative hub specializing in innovative digital solutions for the global fitness and wellness industry. We integrate modern marketing, design, and AI-driven strategies to deliver high-impact campaigns for our parent brand, SPORTSTECH Germany, and other digital initiatives. As we expand into the crypto and blockchain ecosystem, we’re looking for a skilled Digital Marketing Specialist with blockchain expertise to strengthen our digital presence and contribute to our growing global vision.

Position Summary:

The Digital Marketing Specialist (Crypto & Blockchain) will plan, execute, and manage high-performance marketing campaigns across digital platforms. The candidate should possess hands-on experience in crypto marketing, blockchain ecosystems, and Web3 communities, alongside strong proficiency in paid campaigns, SEO, and social content strategy.

Key Responsibilities:

• Develop and execute digital marketing strategies tailored for blockchain and crypto-related projects.
• Manage SEO, SEM, Google Ads, and social media campaigns (Facebook, X, Reddit, LinkedIn) for optimal ROI.
• Create and maintain crypto-focused content calendars that align with industry trends and project milestones.
• Collaborate with internal teams (Design, Development, Content) to ensure messaging and branding consistency.
• Analyze campaign data and generate performance reports highlighting key insights and recommendations.
• Engage in crypto community marketing through Telegram, Discord, and influencer collaborations.
• Stay updated with the latest in Web3, DeFi, NFTs, and blockchain innovations to shape future strategies.
• Optimize websites and landing pages for conversion and organic reach within crypto audiences.

Requirements:

• Bachelor’s degree in Marketing, Business, Communication, or a related field.
• 2–5 years of experience in Digital Marketing, with a focus on crypto, blockchain, or fintech industries.
• Expertise in Google Ads, Meta Ads, Web3 marketing channels, and analytics tools (Google Analytics, SEMrush, Ahrefs).
• Strong understanding of DeFi, NFTs, exchanges, wallets, and blockchain ecosystems.
• Excellent communication, analytical, and strategic thinking skills.
• Ability to adapt to a fast-paced, innovation-driven environment.

Preferred Skills:

• Experience managing crypto communities on Telegram, Discord, and X (Twitter).
• Knowledge of tokenomics, smart contracts, and blockchain-based brand engagement.
• Familiarity with automation tools, CRM platforms, and email marketing workflows.
• Creative storytelling ability for digital campaigns and social media content.

Mail: vignesh.hrbeeyoond@gmail.com

Contact: +91 9952560396

Location: Madurai

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person