Digital Marketing Specialist

Roles and Responsibilities:

• Develop and Execute Digital Marketing Strategies: Create comprehensive digital marketing plans aligned with our business objectives, encompassing social media, paid advertising, content marketing, SEO/SEM, email marketing, and other relevant channels.
• Social Media Marketing Expertise:
• Develop and implement engaging social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Create compelling and relevant content calendars, ensuring consistent brand messaging.
• Manage social media communities, engage with followers, and respond to inquiries.
• Stay up-to-date with the latest social media trends, algorithms, and best practices.
• Track, analyze, and report on social media performance, providing insights and recommendations for optimization.
• Meta Ads Management:
• Plan, create, and manage effective paid advertising campaigns on Meta platforms (Facebook and Instagram Ads).
• Conduct thorough audience research and segmentation to target the right demographics and interests.
• Develop compelling ad creatives and ad copy that drive conversions.
• Implement and manage bidding strategies and budgets to maximize ROI.
• Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights.
• Conduct A/B testing to optimize ad creatives, targeting, and landing pages.
• Collaboration and Coordination:
• Work closely with the marketing team, sales team, and other departments to ensure alignment and integrated marketing efforts.
• Coordinate with content creators, graphic designers, and other stakeholders to produce high-quality marketing materials.
• Performance Monitoring and Analysis:
• Establish and track key performance indicators (KPIs) for all digital marketing activities.
• Utilize analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor performance, identify trends, and generate reports.
• Provide data-driven insights and recommendations for continuous improvement.
• Staying Updated: Continuously learn and stay abreast of the latest digital marketing trends, technologies, and best practices.
• Budget Management: Manage and optimize digital marketing budgets to ensure cost-effectiveness and maximize returns.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience ([Number] years) in developing and executing digital marketing strategies.
• Demonstrable experience in managing and growing social media presence for brands.
• Significant hands-on experience in planning, launching, managing, and optimizing Meta (Facebook and Instagram) Ads campaigns.
• Strong understanding of social media analytics and Meta Ads Manager.
• Proficiency in using various social media management tools and analytics platforms.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Must be willing to work from our office in Pune.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Kothrud, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Masters's (Required)

Experience:

• Digital marketing: 3 years (Required)

Language:

• English (Required)
• Marathi (Preferred)
• Hindi (Preferred)

Work Location: In person

Expected Start Date: 05/06/2025

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Ability to commute/relocate:

• Kothrud, Pune, Maharashtra: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Master's (Required)

Experience:

• Social media marketing: 3 years (Required)
• Performance management: 2 years (Required)

Language:

• English (Required)
• Marathi (Preferred)

Location:

• Kothrud, Pune, Maharashtra (Preferred)

Work Location: In person