Digital Marketing Specialist

Performance Marketing Manager (Fintech/BFSI)Key Responsibilities

• Manage end-to-end performance campaigns on Google & Meta Ads.
• Build and optimize acquisition funnels for borrowers, SMEs, CAs, and builders.
• Track and improve CPL, CTR, ROAS, and conversions.
• Set up pixels, APIs, and performance dashboards.
• Create and test ad creatives, copies, and landing pages as per fintech norms.
• Ensure compliance with Meta, Google, and RBI advertising policies.
• Collaborate with content, design, and tech teams for seamless execution.
• Analyze daily results and share weekly ROI reports.
• Conduct A/B tests to identify best-performing campaigns.

Requirements

• 4–6 years in Google & Meta Ads, with 2+ years in fintech/BFSI.
• Proven success in lead generation within regulated industries.
• Hands-on with Google Ads, Meta Business Manager, Tag Manager, Analytics.
• Strong understanding of financial ad compliance and verification.
• Excellent analytical and campaign optimization skills.

Preferred

• Experience with loan platforms, NBFCs, or digital lending.
• Multi-language campaign exposure (English + regional).
• Understanding of SEO and organic growth.
• Strong creative and compliance-oriented approach.

What We Offer

• Competitive salary + performance incentives.
• Leadership role in fintech growth marketing.
• Exposure to lenders, borrowers, and partners.
• Fast-paced, growth-oriented startup culture.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person