Digital Marketing Specialist

job brief:

we believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. as a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages. are you equipped with the right tools and ready for a unique journey? then you are welcomed.

responsibilities: 

• develop digital media plans with goals aligned with the brand’s vision
• research and study the latest marketing trends
• establish our online presence and create brand awareness
• spread the company’s message through social media and other online mediums
• innovate and build unconventional digital campaigns that deliver the message
• develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if needed
• manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used
• create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads
• collaborate with sales team to increase the company’s sales through digital channels
• improve customer engagement using various marketing tactics
• supervise ROI and KPIs with weekly performance reports to be submitted to management

requirements

• relevant experience in a similar position for at least 2 years
• previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background
• demonstrated ability to develop and implement successful marketing plans
• deep understanding of different digital media platforms and paid ads
• excellent verbal, writing, listening and presentation skills
• self-motivated and creative problem-solver
• ability to work both autonomously and in a team setting