Digital Marketing Specialist

About the Role:

We’re looking for a results-driven Digital Marketing Specialist with hands-on experience in SEO, social media management, and paid ads.
If you love building brands online, optimizing campaigns, analyzing numbers, and driving growth — this role is made for you!

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn campaigns.
• Create data-driven strategies for lead generation, brand awareness, engagement, and conversions.
• Monitor campaign budgets, performance, and ROI regularly.

SEO & Website Optimization

• Perform keyword research, on-page and off-page SEO, and competitor analysis.
• Optimize website pages, blogs, and landing pages for better visibility and ranking.
• Coordinate with content writers and developers to implement SEO recommendations.
• Track and report performance using Google Search Console, Google Analytics, and other SEO tools.

Social Media Management

• Manage and grow client social media accounts (Instagram, Facebook, LinkedIn, YouTube).
• Plan monthly content calendars, captions, and creative strategies with the design team.
• Monitor engagement, respond to audience interactions, and analyze post performance.
• Stay updated on social media trends, trending audio, and algorithm updates.

Performance Marketing & Reporting

• Set up conversion tracking, remarketing, and custom audience campaigns.
• Analyze metrics and prepare monthly performance reports with actionable insights.
• Suggest new growth strategies to improve client ROI and engagement.

Client Coordination

• Understand client goals, create marketing roadmaps, and manage timelines.
• Present reports and performance updates to clients regularly.

Requirements:

• 2–3 years of proven experience in digital marketing, SEO, and social media management.
• Strong command over Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).
• Knowledge of content marketing, keyword optimization, and social media strategy.
• Creative, analytical, and data-driven mindset.
• Excellent written and verbal communication skills.

Good to Have:

• Certifications in Google Ads, Meta Blueprint, or SEO.
• Experience working in healthcare, real estate, or e-commerce domains.
• Familiarity with email marketing tools like Mailchimp or HubSpot.

What We Offer:

• Opportunity to work with multiple brands across industries.
• A fast-paced, creative, and growth-focused environment.
• Performance-based incentives & recognition.
• Continuous learning and upskilling opportunities.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person