Digital Marketing Specialist

Bella Roma Specialty Hospital is a leading healthcare provider specializing in advanced plastic surgery, cosmetic dermatology, and wellness services. We are committed to delivering world-class medical care and aesthetic excellence through innovation, expertise, and personalized patient experiences.

Position Overview

We are seeking a talented and results-driven Digital Marketing & Meta Advertising Specialist to lead our digital presence and advertising initiatives. The ideal candidate will have strong experience in Meta Ads (Facebook, Instagram, Messenger), along with creative skills in graphic design, content creation, SEO, and website management.
This role requires a balance of strategic thinking, analytical insight, and creative execution to drive brand awareness, patient engagement, and lead generation.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram, Messenger).
• Conduct audience research, segmentation, and targeting to maximize reach and engagement.
• Develop ad copies, visuals, and video content in coordination with the marketing team.
• Design creative graphics and promotional materials for digital and social media use.
• Manage and optimize the hospital website content, performance, and SEO ranking.
• Implement on-page and off-page SEO strategies to improve search visibility and organic traffic.
• Monitor, analyze, and optimize campaigns to ensure high ROI and cost-effective results.
• Track and report key performance metrics (CTR, CPC, CPM, conversions, patient leads).
• Manage advertising budgets efficiently and prepare weekly and monthly performance reports.
• Stay updated with the latest trends in Meta Ads, SEO, digital marketing tools, and algorithms.
• Ensure compliance with Meta’s healthcare advertising guidelines and internal branding standards.
• Collaborate closely with the hospital’s marketing and medical teams to align all campaigns with business goals and seasonal promotions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of proven experience in Meta Advertising, Digital Marketing, or Social Media Management.
• Strong understanding of Facebook Ads Manager, Instagram Ads, and campaign optimization.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
• Experience in content creation, video editing, and SEO best practices.
• Knowledge of website management (WordPress or similar CMS).
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication, copywriting, and creative thinking skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Experience in healthcare, hospitality, or service-based industries is an advantage.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: From AED8,000.00 per month

Experience:

• clinic or hospital: 1 year (Preferred)
• healthcare: 1 year (Preferred)
• UAE: 1 year (Preferred)

Language:

• arabic (Preferred)