Digital Marketing Specialist

Company: Eracus BPO Limited (DigitronCX)
Location: North Nazimabad, Karachi, Pakistan
Job Type: Full-time (Onsite)
Timings: Monday to Friday (10:00 AM – 5:00 PM) | Saturday (Remote – Short Day)

About the Company:

Eracus BPO Limited (DigitronCX) is a New Zealand–based, compliance-driven, and trusted Web Development & Digital Solutions Agency with operations in Karachi, Pakistan. We specialize in delivering high-quality digital solutions, web applications, and marketing services to global clients.

We are looking for a Digital Marketing Specialist who is passionate, skilled, and experienced in Meta (Facebook) Ads Campaigns and digital marketing strategies to drive measurable results for our in-house projects.

Key Responsibilities:

• Plan, create, manage, and optimize Meta (Facebook & Instagram) ad campaigns for in-house projects.
• Conduct audience research, setup pixel tracking, and monitor campaign performance to ensure maximum ROI.
• Develop and execute effective SEO and Google Ads strategies (a strong plus).
• Assist with social media management and content planning across platforms.
• Design and create engaging ad creatives using Canva or other graphic design tools.
• Write compelling ad copies and social media content with strong English communication skills.
• Analyze campaign results, prepare reports, and suggest data-driven improvements.
• Collaborate with the web and design teams to align digital marketing goals with business objectives.

Requirements:

• Minimum 2 years of hands-on experience managing Facebook/Meta Ads campaigns.
• Strong understanding of digital marketing metrics, audience targeting, and conversion tracking.
• Knowledge of SEO, Google Ads, and Social Media Marketing is a plus.
• Familiarity with tools like Canva, Photoshop, or other graphic design software.
• Excellent written and verbal communication skills in English.
• Ability to work independently and meet deadlines.
• Fresh graduates with proven skills or portfolio are also encouraged to apply.

What We Offer:

• Competitive salary package based on experience.
• Performance-based rewards, bonuses, and increments.
• Opportunity to work with an international (New Zealand-based) agency.
• Professional and collaborative work environment.
• Growth and learning opportunities in digital marketing and global projects.

Job Types: Part-time, Contract
Contract length: 6 months

Pay: Rs28,000.00 - Rs35,000.00 per month

Expected hours: 35 per week

Work Location: In person