Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Jaipur, Rajasthan

Organisation: Center for Business and Technology

Employment Type: Full-time

Department: Marketing

Salary Range: ₹30,000 – ₹45,000 per month

About the Role

We are looking for a smart and result-oriented Digital Marketing Specialist to plan, execute, and optimize our online marketing campaigns across multiple platforms. The ideal candidate will have a deep understanding of digital trends, analytical thinking, and the ability to drive measurable business growth through innovative marketing strategies.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.
• Manage and grow social media presence, ensuring consistent brand voice and engagement.
• Optimize website traffic, conversions, and visibility through SEO,and content marketing.
• Develop and manage email marketing campaigns and customer engagement workflows.
• Track and analyze campaign performance using Google Analytics,and related tools.
• Collaborate with design and content teams to create high-performing ad creatives and landing pages.
• Conduct competitor analysis and market research to identify growth opportunities.
• Stay updated with the latest digital marketing trends, tools, and algorithm changes.

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of hands-on experience in digital marketing.
• Strong understanding of SEO, PPC, social media, and email marketing.
• Proficiency with tools such as Google Ads, Meta Ads Manager, and marketing automation platforms.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Excellent communication and project management skills.
• Creative thinking with an eye for design and storytelling.

Preferred Skills

• Experience in growth marketing or performance marketing.
• Familiarity with A/B testing, retargeting, and conversion rate optimization (CRO).
• Knowledge of basic design tools (Canva,or Photoshop).
• Understanding of marketing automation and CRM systems.
• Performance Indicators (KPIs)
• Lead generation and conversion rates
• ROI on ad spend
• Engagement and retention metrics

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Govindpura, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person