Digital Marketing Specialist

About NCH:

At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.

At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.

Culture at NCH:

At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritises sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.

Position Overview:

The Digital Marketing Specialist plays a key role in advancing NCH’s digital presence and driving brand growth across all online platforms. The role is responsible for supporting the planning, execution, and optimisation of digital marketing campaigns that strengthen NCH’s visibility, engagement, and conversion performance across B2C and selective B2B channels.

Working closely with Marketing, Sales, and E-commerce teams, the Specialist transforms brand strategies into effective digital activations—covering paid media, social media, SEO, SEM, CRM, influencer marketing, and content. The role involves hands-on campaign management, data analysis, and creative collaboration to ensure consistent, compliant, and impactful communication that reflects NCH’s values of trust, partnership, and customer centricity.

Success in this position requires a blend of analytical skill, creativity, and agility, with a proactive mindset to adopt emerging trends, AI tools, and automation that improve marketing effectiveness and efficiency.

Roles and Responsibilities

Digital Strategy & Planning

• Contribute to the design and execution of NCH’s digital marketing roadmap, ensuring full alignment with brand, commercial, and category objectives.
• Translate brand briefs into clear digital strategies and activation plans across paid, owned, and earned channels.
• Conduct market and audience analysis to identify consumer insights, emerging trends, and innovation opportunities.
• Support the development of annual media and digital budgets, monitoring spend efficiency and performance return.
• Collaborate with brand and e-commerce teams to align plans with product launches, GTM timelines, and trade marketing priorities.

Campaign Execution & Optimisation

• Plan, implement, and optimise integrated campaigns across social media, search, display, email, and programmatic platforms to drive traffic and conversion.
• Manage paid campaigns through Meta Ads, Google Ads, and other networks, ensuring best-in-class targeting, bidding, and creative optimisation.
• Coordinate asset production, approvals, and timelines with agencies, content creators, and internal stakeholders.
• Apply SEO and SEM strategies to improve ranking, visibility, and engagement across NCH brands and platforms.
• Evaluate campaign performance in real time and adjust tactics to maximise ROI and reduce cost per acquisition.

CRM, Email & Lifecycle Marketing

• Support CRM initiatives, ensuring data integrity, audience segmentation, and campaign automation across platforms such as HubSpot or Mailchimp.
• Develop and optimise email marketing journeys, loyalty programmes, and retargeting campaigns to increase customer retention and engagement.
• Analyse customer behaviour and lifecycle metrics to identify opportunities for personalisation and value creation.

Analytics, Performance & Reporting

• Monitor and analyse campaign metrics including impressions, engagement, conversion, CAC, and ROI using GA4, Meta Insights, and BI dashboards.
• Build regular reports and dashboards that translate complex data into actionable business insights.
• Evaluate media and platform performance against benchmarks, identifying continuous improvement opportunities.
• Partner with commercial teams to measure the digital impact on sales performance and brand health.

Content, Influencer & Community Management

• Develop social media content calendars and campaigns that strengthen NCH’s brand voice and community engagement.
• Coordinate influencer collaborations and digital partnerships, from briefing and content approval to post-campaign analysis.
• Monitor online conversations and ensure timely, professional engagement with customers and audiences.
• Track competitor activities and global best practices to inspire innovation and differentiation in content creation.

AI Tools, Automation & Innovation

• Explore, pilot, and recommend AI-based tools for content creation, analytics, audience targeting, and workflow automation.
• Implement automated processes for CRM, social scheduling, and reporting to improve marketing efficiency.
• Share insights on emerging digital technologies and lead internal learning on innovation opportunities.

E-commerce Integration & Cross-Functional Collaboration

• Partner with the E-commerce team to align digital campaigns with online sales, ensuring traffic conversion and A+ content optimisation.
• Support online merchandising through coordination of banners, brand pages, and digital assets.
• Work closely with Sales, Regulatory, and Supply Chain to ensure digital readiness for new product launches and trade activations.
• Promote collaboration and agility across teams, reflecting NCH’s values of trust, partnership, and teamwork.

Governance, Compliance & Brand Integrity

• Ensure all digital communication complies with healthcare and nutraceutical marketing regulations, privacy standards, and brand policies.
• Maintain consistency of messaging, tone, and visuals across all platforms.
• Uphold ethical marketing practices and safeguard consumer data.
• Conduct periodic reviews and digital audits to ensure adherence to corporate standards and risk mitigation.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Digital Media, Communication, or a related field; a Master’s degree is an advantage.
• 5 - 7 years of progressive experience in digital marketing, preferably within the healthcare, wellness, nutraceutical, or FMCG sectors.
• Proven success in planning and executing integrated digital marketing campaigns across paid, owned, and earned channels.
• Certification in Google Ads, Meta Blueprint, SEO, or HubSpot is highly desirable.

Technical & Functional Skills

• Strong proficiency in digital analytics tools including GA4, Meta Insights, and other performance dashboards.
• Practical experience with SEO and SEM tools (Google Search Console, Ahrefs, SEMrush) and CMS platforms such as WordPress or Shopify.
• Skilled in content planning, performance tracking, A/B testing, and optimisation for conversion and engagement.
• Familiarity with design and creative tools such as Canva, Figma, or Adobe Creative Suite for campaign asset management.
• Strong understanding of digital KPIs, customer journeys, and data-driven marketing approaches.
• Knowledge of AI-based content and marketing automation tools is an advantage..

Soft Skills & Competencies

• Strategic and analytical thinker with strong commercial acumen and a passion for continuous learning.
• Highly organised and proactive, able to manage multiple projects and deadlines with precision.
• Creative and digitally curious, with sound judgment in tailoring content for diverse audiences and platforms.
• Collaborative team player who values partnership, trust, and open communication.
• Strong communicator with the ability to translate data and insights into clear recommendations for leadership and stakeholders.
• Resilient, adaptable, and agile in navigating fast-changing digital landscapes.

Why Join Us:

Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer:

• Exciting career growth opportunities in a company at the forefront of healthcare and technology
• A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support

Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.