Digital Marketing Specialist

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Role Overview:

We are looking for a Social Media Marketing Specialist to plan, execute, and optimize online marketing campaigns across various digital channels. The ideal candidate should be passionate about growth marketing, analytics, and staying ahead of digital trends.

Key Responsibilities:

• Develop and execute multi-channel digital marketing campaigns (Meta, Google, TikTok, LinkedIn, etc.).
• Write compelling ad copy, social media posts, and email marketing content that converts.
• Manage and optimize paid campaigns (PPC, social ads, display, retargeting).
• Plan and execute SEO/SEM strategies to improve organic visibility.
• Create and test landing page copy to maximize conversion rates.
• Analyze campaign data and prepare reports on KPIs, ROI, and performance insights.
• Collaborate with designers and content teams to produce consistent and engaging creatives.
• Stay up to date with digital trends, advertising algorithms, and copywriting best practices.

Qualifications & Skills:

• 2 to 4 Years Experience
• Strong background in marketing strategy, research, planning, and analysis
• Proven skills in data tracking, performance measurement, and optimization
• Hands-on with Meta Ads, Google Ads, SEO, and Analytics tools (GA4, GTM)
• Experience in campaign architecture, full-funnel strategy, and marketing plan execution
• Familiar with CRM & automation workflows
• Able to translate insights into actionable strategies & present data-driven recommendations
• Strategic mindset + analytical thinker + proactive and organized

What We Offer:

• Competitive salary and performance bonuses.
• Opportunities for professional growth and skill development.
• A collaborative and creative work environment.
• Flexible working arrangements.

Location: Sheraton El Matar – The District Vill