Digital Marketing Specialist

Key Responsibilities

• Campaign Management Develop, implement, and manage digital marketing campaigns across paid and organic channels (Google Ads, Meta Ads, LinkedIn, Instagram, etc.)
• Optimize campaigns regularly to improve ROI, CTR, and conversion rates
• Coordinate with content creators, designers, and other marketing team members to ensure alignment with campaign goals

SEO & SEM

• Conduct keyword research to identify high-impact opportunities
• Optimize website content and landing pages for SEO best practices
• Manage PPC (Pay-Per-Click) campaigns, monitor performance, and make data-driven adjustments

Social Media Marketing

• Plan and schedule social media posts across platforms (LinkedIn, Facebook, Instagram, TikTok, X, etc.)
• Monitor engagement, analyze insights, and implement strategies to grow audience reach and engagement

Content & Email Marketing

• Collaborate with the content team to develop blog posts, newsletters, and promotional material
• Execute targeted email marketing campaigns, segmenting audiences for personalized communication
• Track open rates, click rates, and conversions to refine email strategies

Analytics & Reporting

• Use tools such as Google Analytics, Google Tag Manager, and Data Studio to track KPIs
• Provide weekly and monthly performance reports to management
• Use insights to suggest improvements for campaign optimization and user experience

Collaboration & Continuous Learning

• Work closely with sales, design, and product teams to ensure brand consistency and message alignment
• Stay up to date with the latest trends, technologies, and algorithm changes in digital marketing