Digital Marketing Specialist

<Job Summary>
Energize your career as a Digital Marketer, where you’ll drive innovative marketing strategies that elevate brand visibility and engagement across digital platforms. In this dynamic role, you’ll harness your expertise in SEO, social media marketing, content creation, and performance analytics to craft compelling campaigns that resonate with target audiences. Your creativity and technical skills will help optimize user experiences, boost conversions, and deliver measurable results that propel our brand forward. Join us to shape impactful digital narratives and make a real difference in the world of online marketing!

<Duties>

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM (Search Engine Marketing), social media, email marketing, and content marketing to increase brand awareness and customer engagement.
• Conduct keyword research using advanced SEO tools to identify high-impact opportunities and optimize website content for search engines.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and other social media platforms to maximize ROI.
• Utilize Google Analytics, Adobe Creative Suite, and other analytics tools to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Create engaging content tailored for diverse digital platforms, including blog posts, social media posts, email newsletters, and landing pages using copywriting skills and graphic design tools like Adobe Photoshop.
• Maintain and update websites using WordPress or other content management systems (CMS), ensuring content is fresh, relevant, and optimized for SEO.
• Implement conversion optimization techniques by analyzing user journeys and A/B testing landing pages to improve lead generation and sales performance.
• Collaborate with cross-functional teams to develop integrated marketing campaigns aligned with business objectives.
• Stay current with the latest trends in digital marketing, SEO algorithms, social media innovations, and emerging technologies such as JavaScript or SQL that can enhance campaign effectiveness.
• Automate marketing workflows using marketing automation tools to streamline processes like email campaigns and lead nurturing sequences.
• Manage social media accounts through social media management tools to ensure consistent brand messaging across all platforms.
• Support e-commerce initiatives by optimizing product listings, enhancing user experience on online stores, and implementing performance marketing strategies.

<Experience>

• Proven experience in digital marketing roles with a strong understanding of SEO strategies, SEM campaigns (Google Ads/Google AdWords), social media advertising (Facebook Advertising), and content creation.
• Hands-on proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and competitive analysis.
• Demonstrated ability to analyze data using Google Analytics, Adobe Creative Suite (Photoshop, Illustrator), and other analytics platforms to inform decision-making.
• Experience managing paid advertising campaigns across multiple channels with a focus on conversion optimization and ROI maximization.
• Skilled in website management using WordPress or similar CMS platforms; familiarity with HTML/CSS is a plus for customizing web pages.
• Strong copywriting skills coupled with graphic design capabilities to produce engaging content that drives engagement.
• Knowledge of marketing automation systems for email marketing campaigns and lead nurturing workflows.
• Familiarity with e-commerce platforms and strategies for boosting online sales through targeted digital initiatives.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously under tight deadlines. Join us as a Digital Marketer if you’re passionate about leveraging cutting-edge digital tools to craft compelling stories that connect brands with audiences worldwide!

Job Types: Part-time, Internship, Contract, Temporary

Pay: $18.00 - $25.00 per hour

Expected hours: 10 – 30 per week

Benefits:

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement

Work Location: In person