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Digital Marketing Specialist

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Job Title: Digital Marketing Specialist

Location: Pune
Experience: 3–5 Years
Department: Digital Marketing

Job Summary:

We are looking for a results-driven Digital Marketing Specialist with strong expertise in SEO, paid advertising, and social media marketing. The ideal candidate should have hands-on experience in managing Meta and Google Ads campaigns, optimizing digital performance, and driving quality leads through multiple digital platforms.

Key Responsibilities:

  • Plan, execute, and optimize digital marketing campaigns across SEO, Google Ads, Meta (Facebook & Instagram) Ads, and social media platforms.
  • Perform on-page and off-page SEO, keyword research, competitor analysis, and website optimization.
  • Manage Google Ads (Search, Display, YouTube) and Meta Ads, including budget planning, A/B testing, and performance tracking.
  • Develop and manage social media strategies, content planning, and engagement activities.
  • Analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager.
  • Generate regular performance reports with actionable insights.
  • Coordinate with content, design, and sales teams to improve conversion rates and brand visibility.
  • Stay updated with the latest digital marketing trends, tools, and algorithms.

Required Skills & Experience:

  • 3–5 years of proven experience in digital marketing.
  • Strong knowledge of SEO, SEM, Meta Ads, Google Ads, and Social Media Marketing.
  • Hands-on experience with lead generation and performance marketing.
  • Familiarity with tools such as Google Analytics, Google Search Console, Meta Business Manager, SEMrush/Ahrefs.
  • Understanding of email marketing, remarketing, and conversion tracking.
  • Excellent analytical, communication, and problem-solving skills.

Required Certifications:

  • Google Ads Certification
  • Google Analytics Certification
  • Meta (Facebook Blueprint) Certification
  • Any recognized Digital Marketing Certification from a reputed institute

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience in agency or performance-driven environments.
  • Knowledge of content marketing and basic graphic/video coordination.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹650,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Paid time off

Work Location: In person

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