Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Pune
Experience: 3–5 Years
Department: Digital Marketing

Job Summary:

We are looking for a results-driven Digital Marketing Specialist with strong expertise in SEO, paid advertising, and social media marketing. The ideal candidate should have hands-on experience in managing Meta and Google Ads campaigns, optimizing digital performance, and driving quality leads through multiple digital platforms.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across SEO, Google Ads, Meta (Facebook & Instagram) Ads, and social media platforms.
• Perform on-page and off-page SEO, keyword research, competitor analysis, and website optimization.
• Manage Google Ads (Search, Display, YouTube) and Meta Ads, including budget planning, A/B testing, and performance tracking.
• Develop and manage social media strategies, content planning, and engagement activities.
• Analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager.
• Generate regular performance reports with actionable insights.
• Coordinate with content, design, and sales teams to improve conversion rates and brand visibility.
• Stay updated with the latest digital marketing trends, tools, and algorithms.

Required Skills & Experience:

• 3–5 years of proven experience in digital marketing.
• Strong knowledge of SEO, SEM, Meta Ads, Google Ads, and Social Media Marketing.
• Hands-on experience with lead generation and performance marketing.
• Familiarity with tools such as Google Analytics, Google Search Console, Meta Business Manager, SEMrush/Ahrefs.
• Understanding of email marketing, remarketing, and conversion tracking.
• Excellent analytical, communication, and problem-solving skills.

Required Certifications:

• Google Ads Certification
• Google Analytics Certification
• Meta (Facebook Blueprint) Certification
• Any recognized Digital Marketing Certification from a reputed institute

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in agency or performance-driven environments.
• Knowledge of content marketing and basic graphic/video coordination.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹650,000.00 per year

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person