Digital Marketing Specialist

Digital Marketing Specialist

AAA Auto Glass & AAA Glass
White House, TN (Greater Nashville Area)
Full-Time | In-House | Growth-Focused Role

About AAA Auto Glass & AAA Glass

AAA Auto Glass is one of the largest privately held auto glass companies in the United States, operating 20+ retail locations and 250+ mobile service vehicles across multiple states. We specialize in windshield replacement and advanced ADAS calibration services.

In addition, our sister division, AAA Glass, specializes in custom shower door glass and installation, working closely with builders, contractors, and homeowners throughout the Nashville area.

We are seeking a results-driven Digital Marketing Specialist to manage and grow our digital presence across multiple markets.

This is not a social media posting position. This is a performance-based role directly impacting inbound leads and booked jobs.

Position Overview

The Digital Marketing Specialist will manage and optimize our digital marketing efforts across Facebook, Instagram, Google Ads, Google Business Profile, SEO initiatives, and emerging digital platforms.

This individual will oversee website updates, digital advertising campaigns, local search optimization, and online reputation management to drive measurable growth in inbound calls and service appointments.

Success in this role will be measured by improvements in:

• Lead volume
• Cost per lead
• Organic rankings
• Conversion rates
• Market visibility across locations

Core Responsibilities

Website Management & Conversion Optimization

• Develop and implement comprehensive digital marketing campaigns across multiple channels including social media, email, SEM (Search Engine Marketing), and display advertising.
• Maintain and update company website (WordPress or similar CMS)
• Build and optimize location-based landing pages
• Improve user experience and conversion performance
• Implement tracking pixels and analytics tools
• Basic HTML/CSS knowledge preferred (advanced development not required)
• Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website visibility, and increase traffic.
• Manage content creation for websites, blogs, social media platforms, and email marketing campaigns, ensuring consistency with brand voice and messaging.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing strategies.
• Oversee social media management by creating engaging posts, managing advertising campaigns such as Facebook Advertising, and analyzing engagement metrics.
• Utilize Google Ads (formerly Google AdWords), Google Analytics, and marketing automation tools to monitor campaign performance and generate actionable insights.
• Implement HTML, CSS, JavaScript, and SQL skills for website updates, tracking code integration, and data analysis to support SEO efforts and performance optimization.
• Stay updated on the latest trends in digital marketing, SEO best practices, and emerging technologies to continuously refine strategies.

Paid Digital Advertising

• Manage and optimize paid campaigns on Facebook, Instagram, and Google Ads
• Develop compelling ad copy and creative
• Monitor campaign performance and ROI
• Adjust and scale campaigns based on measurable results
• Test retargeting strategies and audience targeting

Google Business Profile & Local Search

• Optimize and maintain Google Business Profiles across all locations
• Improve local search rankings and visibility
• Manage customer reviews and online reputation
• Ensure NAP consistency and listing accuracy

SEO & Organic Growth

• Execute on-page SEO improvements
• Optimize service pages for high-intent local search terms
• Track keyword rankings and competitor positioning
• Support backlink and authority-building initiatives

Qualifications

• 3+ years experience in digital marketing
• Proven experience managing Facebook/Instagram and Google Ads campaigns
• Strong understanding of local SEO
• Experience updating and managing websites via CMS (WordPress preferred)
• Familiarity with Google Analytics and Search Console
• Data-driven mindset with ability to track performance metrics
• Strong organizational and execution skills

Experience in multi-location or service-based businesses is highly preferred.

What We’re Looking For

• Someone who owns results and takes initiative
• A performance-driven mindset (not vanity metrics)
• Strong execution ability across multiple platforms
• Ability to manage multiple markets simultaneously
• Comfortable working in a growth-oriented company

Compensation

Salary Range: $50,000 – $75,000 per year, depending on experience

Performance-based bonus opportunities tied to measurable growth
Paid time off
Opportunity for advancement as the company expands

Why Join AAA Auto Glass & AAA Glass?

• Established and expanding multi-state brand
• Leadership focused on measurable growth
• Direct impact on revenue and market expansion
• Opportunity to build scalable digital systems

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person