Digital Marketing Specialist

Location: Madison, WI

Reports To: Chief of Staff

Position Overview

The Digital Marketing Specialist is responsible for driving measurable leasing performance, strengthening brand visibility, and executing digital marketing initiatives across a portfolio of multifamily and student housing properties, as well as corporate-level (BMOC) marketing.

This is a hands-on, performance-oriented role for a data-driven marketing operator who can both execute campaigns directly and contribute thoughtfully to portfolio-level marketing strategy. The position requires comfort with accountability, measurable outcomes, and cross-functional collaboration with property operations and executive leadership.

What Success Looks Like

Success in this role will be measured by:

Demonstrable contribution to leasing velocity and occupancy goals
Measurable ROI on digital advertising spend
Clear, timely marketing performance reporting
Strong collaboration with property teams to align marketing with operational realities
Consistent brand standards across digital and on-site marketing materials

Core Responsibilities

Digital Marketing & Campaign Execution

Plan, execute, and optimize paid search, social media, email marketing, and SEO campaigns
Manage audience segmentation, performance tracking, and campaign optimization
Oversee PPC budgeting, keyword strategy, ad copy, and ongoing performance analysis
Monitor campaign performance using analytics platforms and translate data into action

Website & Platform Management

Manage and maintain company and property websites, including content updates and landing pages
Ensure accurate and optimized listings across advertising platforms (e.g., Apartments.com, CollegePads, Zillow Rentals)
Maintain CMS access, integrations, and analytics tracking accuracy

Brand & Portfolio Marketing

Support corporate brand positioning and portfolio-level marketing initiatives
Ensure consistency of messaging and design across digital, print, and on-site materials
Assist with development of marketing collateral supporting business development efforts
Evaluate property-level branding and provide recommendations for improvement

Events & On-Site Marketing Support

Coordinate property marketing events and corporate initiatives
Support property teams with signage, print materials, and leasing collateral
Align on-site marketing efforts with leasing and occupancy priorities

Cross-Functional Collaboration

Maintain a structured meeting cadence with Property Managers and Regional Leadership to align on leasing performance, campaign priorities, and portfolio-level initiatives.
Conduct regular on-site property visits to evaluate marketing execution and brand presentation.
Collaborate with executive leadership on marketing strategy and growth initiatives

Performance Reporting & Budget Oversight

Prepare timely marketing performance reports
Track cost-per-lead, cost-per-lease, and digital spend across platforms
Provide data-backed recommendations to improve campaign effectiveness
Support marketing budget planning and monitor platform/vendor spend

Work Environment & Schedule Requirements

This is an on-site position based in Madison, WI
Occasional travel to properties and out-of-town events may be required
Flexibility to attend occasional evening or weekend events in support of property marketing and business development initiatives
Ability to lift and carry materials up to 20 lbs as needed

Required Competencies

Hands-on experience executing and managing performance-driven digital marketing campaigns (paid media, email marketing, or similar channels)
Familiarity with analytics tools and ability to interpret performance data into actionable insights
Experience managing website content and digital platforms
Strong organizational skills with the ability to manage multiple properties, deadlines, and priorities simultaneously
Clear, professional written and verbal communication
Highly detail-oriented with strong follow-through
Comfortable being evaluated against measurable KPIs and performance metrics
Demonstrated ownership mindset with accountability for results, not just task completion

Preferred Qualifications

1–3 years of hands-on experience in digital marketing, advertising, or campaign execution
Familiarity with paid advertising platforms, analytics tools, and website/content management systems
Experience in property management, real estate marketing, or multi-location/portfolio-based businesses
Working knowledge of design tools such as Adobe Illustrator, Canva, or similar
Associate’s degree or higher in Marketing, Business, Communications, or related field

Ideal Candidate Profile

The ideal candidate is a performance-driven marketing professional who:

Comfortable operating within evolving structures, able to navigate ambiguity, think independently, and adapt quickly as priorities shift
Quick learner with strong judgment and the ability to balance clear expectations with real-time problem-solving
Resourceful and cost-conscious, understanding that marketing drives revenue
Growth-oriented and eager to develop broader business acumen
Proactive in identifying issues and implementing solutions

Compensation

Base Salary: $42,000–$47,000 annually, based on experience and demonstrated capability
Performance-based commission opportunities tied to leasing results and business development contributions
Eligibility for a year-end bonus based on company profitability and individual performance

Compensation growth is aligned with measurable impact, increased responsibility, and demonstrated results.

Benefits

Health
Dental
Vision
Life Insurance
401(k) offered
Reasonably Flexible
Rent discounts may be possible, depending on the location
Competitive holiday and paid time off (full-time)

About BMOC Inc.

BMOC Inc. is a performance-driven property management company specializing in student housing and multifamily communities. Since 1984, we have partnered with owners and investors to operate and elevate residential assets through disciplined operations and measurable results.

We provide integrated property management, accounting, marketing, IT, and maintenance services that directly impact occupancy, revenue, and asset value. As we evolve into a more structured and institutional operating company, we are building systems, raising standards, and developing talent who want real responsibility and real growth.

If you are driven, accountable, and eager to learn how a real estate business operates at scale, BMOC offers that opportunity.