Digital Marketing Specialist

HG Cardiowise is a doctor-led medical education platform founded by a senior cardiologist, focused on evidence-based heart health education for Indian audiences.

We also operate a Superspeciality Cardiology & Endoscopy Clinic with strong offline credibility.

We are looking for a detail-oriented, execution-strong digital professional who can manage websites, SEO, funnels, social media operations, and course infrastructure — while the founder focuses on content creation and strategy.

Key Responsibilities:

Website & SEO Management

• Manage and regularly update:
• HG Cardiowise website
• Clinic website
• Endoscopy centre website
• Implement on-page SEO:
• Keywords
• Meta tags
• Internal linking
• Blog optimisation
• Coordinate with designer for layouts & creatives
• Ensure content freshness and Google indexing

Funnels, Lead Magnets & Courses

• Manage:
• Lead magnet pages (PDFs, trackers, guides)
• Email opt-in forms (Zoho / Mailchimp / similar)
• Course landing pages (Graphy / LMS tools)
• Track conversions and suggest improvements
• Upload and organise course content (videos, PDFs, quizzes)

Social Media Operations

• Schedule and publish posts/reels (Instagram, YouTube, Facebook)
• Coordinate with video editor for assets
• Write captions, CTAs, hashtags (medical accuracy guided by founder)
• Ensure consistency across clinic and HG Cardiowise handles

Analytics & Reporting

• Track:
• Website traffic
• SEO rankings
• Funnel performance
• Social engagement
• Monthly summary reports for founder
• Identify what’s working and what’s not

What You Will NOT Do

• No medical decision-making
• No video editing or graphic design
• No clinical content creation

Required Skills

• 2–5 years experience in digital marketing / SEO / content operations
• Strong understanding of:
• WordPress
• SEO fundamentals
• Social media tools
• Email marketing
• Comfortable working with doctors / healthcare brands
• Organised, dependable, detail-oriented

Good to Have

• Experience in healthcare, education, or ed-tech
• Familiarity with Indian healthcare audiences
• Basic understanding of funnels and LMS platforms

Growth Opportunity

This role can grow into:

• Head of Digital Operations
• Growth Manager for HG Cardiowise
• Long-term leadership position in a growing medical education brand

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Location:

• Thane, Maharashtra (Thane) (Preferred)

Work Location: In person