Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Industry: Study Abroad / Overseas Education
Location: [Calicut / Kochi – Mention as required]
Experience: Minimum 1 Year (Study Abroad Industry Preferred)

Job Overview

We are looking for a result-oriented Digital Marketing Specialist with prior experience in the study abroad industry to plan, execute, and optimize our online marketing strategies. The candidate should be creative, analytical, and capable of generating quality leads that convert into admissions.

Key Responsibilities

• Develop and execute digital marketing campaigns to generate qualified student leads.
• Plan and manage paid campaigns (Meta Ads, Google Ads, etc.).
• Handle social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Create engaging content aligned with study abroad programs (UK, Germany, Ireland, etc.).
• Monitor campaign performance and optimize for better ROI.
• Coordinate with counsellors and sales team for lead follow-ups.
• Manage CRM data integration and lead tracking.
• Conduct market research and competitor analysis.
• Prepare weekly and monthly performance reports.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 2 years of digital marketing experience.
• Previous experience in the study abroad industry is mandatory.
• Strong knowledge of Meta Ads, Google Ads, SEO, and lead generation strategies.
• Good understanding of analytics tools (Google Analytics, Meta Business Suite).
• Excellent communication and content writing skills.
• Strong analytical and problem-solving ability.

Added Advantage

• Knowledge in Graphic Design (Canva, Photoshop, Illustrator, etc.).
• Experience in creating reels, short videos, and performance creatives.
• Basic video editing skills.

Performance Expectations

• Consistent lead generation targets.
• Cost-per-lead optimization.
• Improved brand visibility and engagement.
• Support in achieving monthly admissions targets.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 2 years (Preferred)

Work Location: In person