Digital Marketing Specialist

Invivoscribe is an industry pioneer, dedicated to Improving Lives with Precision Diagnostics®. Invivoscribe has been the global leader in driving international standardization of testing and accelerating patient access to the newest and best cancer treatments for over 30 years.

Headquartered in sunny San Diego, California with locations across the world, we offer a comprehensive portfolio of products and services. We work with key collaborators to develop molecular assays, reagents, controls and bioinformatics tools under ISO 13485 design control that are used by over 700 clinical laboratories in over 160 countries.

Our global network of laboratories offers internationally standardized next generation molecular and flow cytometry panels to support drug development and accelerate drug approvals worldwide. We work with pharmaceutical partners and international regulatory agencies across the globe to develop companion diagnostics, which are necessary to gain approval of new drugs and treatments for cancer patients. Our harmonized ISO15189 accredited and CLIA/CAP clinical laboratories offer a test menu focused on biomarkers which are clinically actionable to support therapeutic decisions, measurable residual disease (MRD) testing, patient stratification, and trial enrollment, all designed to accelerate approvals of new oncology drugs and treatments.

For 30 years, we have been at forefront of precision diagnostics, and we’re just getting started! We are looking to add a Digital Marketing Specialist, to lead and execute all digital global marketing initiatives to build awareness and represent the company’s products and services. S/he will drive the development and implementation of innovative strategies to enhance brand visibility, generate high-quality leads, and accelerate customer engagement. The Digital Marketing Manager plays a key role in promoting our products and services across multiple digital platforms to a scientific and technical audience.

Core Responsibilities Include:

• Collaborate with cross-functional teams to develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention.
• Oversee the creation and optimization of SEO-driven content with a focus on digital advertisements and social media.
• Monitor and improve site performance, organic traffic, and lead generation through on-page/off-page SEO and analytics tools.
• Manage end-to-end digital campaigns, including email marketing, PPC, paid social media, and display advertising, to maximize leads.
• Manages the company’s website, including any contracted services, to keep the website current, impactful, elegant and easy to navigate by applying the best practices for web design in combination with creative digital content.
• Oversee website redesigns and ongoing improvements to ensure an exceptional user experience (UX) and alignment with SEO best practices.
• Design and implement A/B testing strategies to improve campaign performance and conversion rates.
• Develop clear, actionable performance reports to inform strategy and decision-making.
• Use data-driven insights to analyze KPIs, including traffic, engagement, conversion rates, and ROI.
• Manage and optimize CRM and marketing automation tools to improve lead nurturing workflows and segmentation.

You Bring:

• Bachelor’s degree in marketing, communications or a creative discipline, and typically 3+ years of relevant experience in digital marketing. A strong preference for experience in healthcare or life science industries.
• Strong proficiency in SEO, SEM, Google Analytics, and marketing automation platforms (e.g., HubSpot, Marketo).
• Hands-on experience with WordPress, HTML, and CSS to ensure website functionality, performance, and user experience enhancements.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and tools like Google Ads.
• Proficient in Microsoft Office Suite (Word, Outlook, Excel and PowerPoint) and the ability to learn new software programs.

We Bring:

• A beautiful modern facility centrally located in San Diego County.
• A diverse and inclusive work environment where you will learn, grow, and make new friends.
• A well-stocked breakroom with hot and cold beverages, snacks, refrigerator and pantry items to get you through the day.
• Competitive salaries and bonus program, incentive stock options, amazing benefit options, a 401k plan with a fully vested employer match, and generous time off benefits.

Invivoscribe is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person