Digital Marketing Specialist

Responsibilities:

• Website updates + optimization (WordPress)
  • Build and update pages in WordPress (Beaver Builder), including forms, redirects, and basic UX improvements
  • Conduct QA and maintain publishing standard (link checks, page testing, accessibility basics site hygiene)
  • Coordinate routine site maintenance with IT/vendors (plugins, updates, performance checks issue triage)
• Analytics + measurement (required hands-on experience)
  • Own ongoing reporting using GA4 and Google Search Console; produce monthly insights and recommended actions
  • Maintain dashboards (e.g., Looker Studio) and ensure consistent KPI definitions
  • Apply UTM standards and validate tracking for campaigns and landing pages
  • Support conversion tracking requests (events, goals, form submissions) in coordination with vendors/technical partners
• SEO + paid search
  • Execute on-page SEO improvements (titles/meta, headings, internal links) and support technical SEO basics
  • Conduct keyword research and content opportunity mapping
  • Manage/optimize Google Ads campaigns as needed (Google Ad Grant experience a plus), aligned to clear KPIs and landing pages
• Email performance support
  • Support Constant Contact email performance analysis and optimization including testing, click-path reviews, landing pages/forms and segmentation execution
  • Monitor and improve email campaign results over time with strategy and final approvals owned by MarCom/Development leadership
• Social media publishing + performance
  • Publish/schedule content across priority social channels aligned to the editorial calendar and campaigns
  • Track performance using platform analytics; recommend basic tests/optimizations (timing, formats, CTAs, link strategy)
  • Implement UTM/linking best practices; coordinate landing pages/forms as needed
  • Triage and route media or sensitive inquiries to PR/MarCom leadership
• Website renovation support
  • Support the planned website renovation by coordinating content inputs, documenting requirements, assisting with QA/testing, and tracking launch readiness
  • Serve as day-to-day point person for web tickets and requests, escalating complex development needs to vendors

Required knowledge, skills, and abilities:

• Demonstrated hands-on experience with GA4 (reporting, analysis, insights) and Google Search Console
• Experience building and maintaining dashboards in Looker Studio (or similar)
• Working knowledge of UTMs, basic conversion tracking concepts, and performance reporting
• WordPress CMS experience (Beaver Builder a plus) and comfort making page updates independently
• Solid understanding of SEO fundamentals; experience implementing on-page SEO changes
• Experience publishing/scheduling social content and using platform analytics
• Strong attention to detail, organization, and ability to manage multiple requests
• Live the Danforth Center values: Collaboration, Diversity & Inclusion, Innovation, Integrity & Respect, Environmental Sustainability, and Stewardship

Preferred knowledge, skills, and abilities:

• Familiarity with Google Tag Manager familiarity (implementation/support; not necessarily advanced configuration)
• Google Ads experience (especially nonprofit Ad Grant)
• Basic HTML/CSS
• Familiarity with accessibility best practices
• Experience using AI tools to support QA, drafting, and workflow (with human review)

• Bachelor's degree and 1–3 years’ experience in digital marketing, web performance, or analytics-focused roles
  
  

• Cover letter clearly describing interest and career goals
• Resume
• Contact information for three (3) professional references