Digital Marketing Specialist

Digital Marketing Specialist – Meta Ads

Experience: 1 Year
Location: Begumpet , Hyderabad
Employment Type: Full-Time

Job Summary

We are looking for a results-driven Digital Marketing Specialist with 1 year of hands-on experience in managing and optimizing Meta (Facebook & Instagram) ad campaigns. The candidate should have strong knowledge of performance marketing, lead generation, and campaign optimization.

Key Responsibilities

• Plan, create, and manage ad campaigns on Meta Platforms (Facebook & Instagram)
• Run lead generation, traffic, and conversion campaigns
• Optimize campaigns based on CPC, CTR, CPL, and ROI
• Create audience targeting strategies (Custom & Lookalike Audiences)
• Perform A/B testing for creatives and ad copies
• Monitor daily campaign performance and budgets
• Coordinate with content/design team for ad creatives
• Generate weekly and monthly performance reports

Required Skills

• 1 year of experience in Meta Ads Manager
• Strong understanding of Facebook Pixel & Conversion Tracking
• Knowledge of Audience Insights & campaign analytics
• Basic knowledge of Google Ads is an added advantage
• Good analytical and reporting skills
• Strong communication skills

Qualification

• Bachelor’s degree in Marketing, Business, or related field
• Certification in Meta Ads is a plus

Salary Range

₹15,000 – ₹20,000 per month (Based on experience & performance)

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Food provided

Work Location: In person