Digital Marketing Specialist

WE’RE HIRING: DIGITAL MARKETING SPECIALIST (BACK-END WEB DEVELOPMENT FOCUSED)

Location: Abu Dhabi, UAE

Employment Type: Full-Time | On-site | Immediate Hire

Experience Required: Minimum 5 Years in the UAE as a Digital Marketing Specialist

Are you a highly skilled, adaptable, and technically sharp Digital Marketing Specialist with a strong back-end development background? Our fast-paced, innovative real estate company is on the hunt for a driven professional to join our growing marketing team. If you have a passion for web technologies, landing page optimization, and supporting high-converting ad campaigns, this role is for you.

We value team chemistry, humility, and responsiveness. You’ll be working alongside a dynamic team of marketers and designers; and will be expected to perform at your best to ensure our platforms are running smoothly and campaigns are performing optimally.

Job Description:

As a Digital Marketing Specialist – Back-End Developer, you will be responsible for managing and optimizing the back-end infrastructure of our websites, landing pages, and marketing-related web tools. You will play a critical role in ensuring our digital marketing ecosystem is technically sound, agile, and effective for high-performance campaigns, particularly those linked to Google Ads and lead generation funnels.

You’ll work closely with the marketing, design, and sales teams to bring strategic ideas to life, with a special focus on speed, performance, and UX-oriented back-end functionality.

Key Responsibilities:

• Develop and maintain the company’s websites, landing pages, and web apps.
• Integrate Google Ads, Facebook Pixel, and other tracking tools.
• Build optimized, responsive, fast-loading landing pages for digital campaigns.
• Manage API integrations with CRMs, property listing platforms, and marketing tools.
• Monitor and troubleshoot server or website issues.
• Implement SEO best practices for back-end architecture.
• Configure and manage databases securely and efficiently.
• Maintain proper version control and documentation of all web projects.
• Build automation flows using tools like Zapier or Make.
• Develop custom forms and data capture tools for lead generation.
• Troubleshoot and resolve bugs quickly and efficiently.
• Collaborate with designers and front-end devs to bring campaigns to life.
• Improve web security and manage secure socket layers (SSLs).
• Optimize scripts, queries, and code to improve performance and page speed.
• Deploy scalable hosting solutions and ensure uptime.
• Work with marketing to A/B test landing pages and funnels.
• Install, update, and maintain plugins, themes, and CMS platforms (e.g., WordPress).
• Integrate chatbots, WhatsApp business, or other communication APIs.
• Provide real-time support during major campaigns or launch days.
• Be available to troubleshoot urgent issues and campaign-critical tasks as needed.

Required Skills and Qualifications:

• Minimum 2 years of relevant UAE experience in digital marketing or web development.
• Strong back-end development skills using PHP, Python, Node.js, etc.
• Proficiency in database management (MySQL, MongoDB, etc.).
• Strong knowledge of CMS platforms such as WordPress (backend customization, not just theming).
• Experience with landing page builders (Unbounce, Instapage, Elementor, Webflow, etc.).
• Familiarity with Google Tag Manager, Google Analytics, and Facebook Pixel.
• Ability to build and integrate APIs and custom web tools.
• Strong grasp of HTML, CSS, JavaScript, and scripting.
• Knowledge in version control systems like Git/GitHub.
• Experience in cloud-based hosting platforms (e.g., AWS, DigitalOcean, Cloudways).
• Understanding of SEO best practices, page speed, and performance optimization.
• Experience handling marketing automation tools and integrations.
• Capability to work under pressure and deliver on tight timelines.
• Strong communication skills and collaborative mindset.
• A flexible, teachable attitude—willing to learn and adapt with the team.

Who You Are:

• A proactive problem solver who thrives in high-paced environments.
• Someone who finds satisfaction in building behind-the-scenes infrastructure that drives big results.
• You can collaborate with a creative team while speaking both technical and marketing language.
• You understand the importance of user experience, page speed, and seamless integrations for digital success.
• You’re available when needed and treat every campaign as if it were your own business.

What We Offer:

• The opportunity to work with one of the UAE’s most exclusive and high-standard real estate brands.
• A structured and supportive marketing environment.
• Continuous training and professional development.
• Supportive, fun, and collaborative team culture.
• Competitive salary and staff benefits.
• Recognition programs and career growth opportunities within the Marketing Department.

Ready to take your skills to the next level?

Send your CV to: careers@mduae.net

Job Type: Full-time

Pay: From AED6,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• UAE Real Estate: 2 years (Preferred)
• Website Development: 3 years (Required)
• Creating Ad Campaigns: 4 years (Preferred)