Digital Marketing Specialist

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate is passionate about all things digital, possesses a strong understanding of current online marketing trends, and has a track record of driving successful digital campaigns. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our online marketing efforts to reach our target audience and achieve our business goals.

Responsibilities:

• Develop and implement effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement.
• Manage and optimize online advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Create and curate engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns.
• Monitor and analyze key performance metrics, providing regular reports and insights to measure the success of campaigns and identify areas for improvement.
• Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.
• Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for continuous improvement.
• Manage the company's website, ensuring it is user-friendly, optimized for search engines (SEO), and regularly updated with relevant content.
• Utilize data and analytics to identify target audiences and refine marketing strategies for maximum impact.
• Explore and experiment with emerging digital marketing tools and platforms to identify new opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (X years) in digital marketing, with a focus on creating and executing successful campaigns.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, etc.
• Strong understanding of SEO, SEM, social media advertising, email marketing, and content marketing.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative thinking and the ability to come up with innovative and impactful digital marketing ideas.
• Strong project management skills with the ability to manage multiple campaigns and tasks simultaneously.
• Familiarity with HTML, CSS, and website management is a plus.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for career growth and development.
• Collaborative and innovative work environment.​

If you're passionate about digital marketing and want to be part of a dynamic team that's dedicated to driving online success, we'd love to hear from you. Apply now with your resume and a cover letter detailing your relevant experience and why you're the perfect fit for this role.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person