Digital Marketing Specialist

Key Responsibilities

• Support the execution of digital marketing campaigns across multiple channels

• Monitor and optimize paid media campaigns (Meta, Google, Snapchat, etc.)

• Track and analyze key performance metrics (CTR, CPC, CPA, ROAS)

• Assist in content planning for digital and social platforms

• Coordinate with internal teams and external agencies

• Prepare performance reports and dashboards

• Support SEO, email marketing, and CRM initiatives

• Stay updated on digital trends and best practices

Requirements

• Bachelor’s degree in Marketing, Business, or related field

• Basic understanding of digital marketing channels

• Familiarity with social media platforms and analytics tools

• Strong analytical and organizational skills

• Good communication skills

• Proactive and eager to learn

Preferred Qualifications

• Experience with paid ads platforms (Meta / Google Ads)

• Knowledge of Google Analytics or similar tools

• Internship or prior exposure to digital campaigns