Digital Marketing Specialist

About the Role

Traxccel is seeking a results-driven and AI-savvy Digital Marketer who can leverage modern AI tools to create, optimize, and scale high-performing marketing campaigns. The ideal candidate understands both the creative and analytical sides of digital marketing and knows how to use AI to gain a competitive edge.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies
• Plan and manage multi-channel campaigns (social media, paid ads, email marketing, SEO, content marketing)
• Use AI tools (ChatGPT, AI design tools, automation platforms, analytics tools) to improve content creation, targeting, and performance optimization
• Analyze campaign performance and generate actionable insights
• Conduct market research and competitor analysis
• Optimize marketing funnels and customer journeys
• Collaborate with internal teams to align marketing strategies with business goals
• Stay up-to-date with digital marketing and AI industry trends

Requirements

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• Proven experience in digital marketing
• Hands-on experience with AI tools for marketing and automation
• Strong understanding of SEO, paid advertising, and social media marketing
• Excellent analytical and reporting skills
• Creative thinking with attention to detail
• Strong communication and time management skills

Job Type: Full-time

Application Question(s):

• Do you have hands-on experience running digital marketing campaigns (social media, paid ads, email, or SEO)?
• Have you used AI tools such as ChatGPT, AI design tools, or marketing automation tools to create or optimize marketing campaigns?
• Are you comfortable planning and managing multi-channel digital marketing campaigns from strategy to execution?

Work Location: In person